PharmaVOICE: Marketing Using Data Analytics

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Paul Zimmerman, director, commercial analytics and insights, TGaS® Advisors, discusses the role of data analytics throughout the commercial life cycle.

“The best way to apply the power of big data sets in commercial strategies is to prioritize having access to the data in the first place. After that is established, companies can more accurately access current gaps and opportunities using integrated big data sets.”

Paul Zimmerman, TGaS® Advisors

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