MedAdNews: What Skills or Offerings are Brand Managers Going to Expect from their Marketing Agency Partners in 2018?

Read in MedAdNews.

What skills or offerings are brand managers going to expect from marketing agency partners in 2018 that they might not have expected in 2017? Why so? What other changes might be brewing in the agency world? Tim Wohlgemut, Sr VP, TGaS Insights provides his perspective on page 11.

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