Webinars

Trinity MMx Studio  |  Lunch and Learn

Available On Demand

Join Trinity Life Sciences for a virtual lunch and learn where Ally Calderone, Executive Director of Analytics Client Development, Nabha Subramanya, VP of Data Science and Anushank Anand, Director of Analytics will demonstrate Trinity MMx Studio. Trinity MMx Studio is a unique offering that integrates industry benchmarking from TGaS Advisors to provide Marketing Mix modeling with context to life sciences organizations. Leverage benchmarking insights to calibrate cost and allocation, identify areas of excellence, capture opportunities for improvement and pinpoint white…

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Blog

Navigating to Omnichannel Promotional Excellence: Seven Tips to Consider

Published August 7, 2023

The organizational changes and coordination needed to successfully pull off omnichannel customer engagement can be overwhelming. For a change of pace, we challenged the Trinity Analytics team to come up with simple, powerful tips that can vastly impact the success and pace of promotional omnichannel initiatives across three core focus areas. Strategy & Structure People It is crucial to adapt team structures and governance standards that facilitate communication and collaboration across teams to ensure alignment between stakeholders in Marketing, Brand,…

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Webinars

A Practical Omnichannel Vision: From Strategy to Execution and Optimization

Available On Demand

The omnichannel-driven approach to promotional activity is being shaped by evolving dynamics in the life sciences market: The behavior of the target audience is changing. Customers have an increased desire for personalized content and on-demand access. Proliferation of data and AI is introducing more complexity to planning, execution and adoption of new ways of doing things. Economic pressures and fear of message fatigue is leading promotional efforts to become more orchestrated and cost-efficient. What considerations should life sciences organizations make…

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Blog

From Customer Relationship Management to Providing Customers Quality Multi-Experience Engagements: What to Keep in Mind as You Embrace the Shift

Published March 2, 2023

Meet Melissa Leonhauser: Melissa has over 20 years of experience managing analytic solutions that support pharmaceutical brand teams. She has helped introduce and shape how pharmaceutical manufacturers use Real World Data to understand the patient journey and inform their decision making. I’m not sure if ‘multi-experience engagements’ is just the newest buzz phrase, but I like it. It’s similar to ‘omnichannel marketing’ but with a focus on the customer instead of your efforts, and I appreciate that nuance. Let’s break…

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