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Briefs

What You Need to Know Now to Be Prepared for 2024

Highlights from TGaS Advisors’ Fall Summit How are Biopharmaceutical organizations evolving to develop capabilities and propel innovation for 2024 and beyond? Executive leaders in Commercial Operations, Medical Affairs and Market Access are focused on making informed decisions to propel the evolution of their organizations in this rapidly changing global economy. As you strategize to accelerate optimizing structure, talent and capabilities to excel in the future, this Advisory Brief brings you critical insights gleaned from the recent TGaS Advisors’ Fall Summit.…

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White Papers

2023 Annual Digital Marketing Competency Report

Trinity Life Sciences, a leader in global life sciences commercialization solutions, released its third annual TGaS Digital Marketing Competency Report assessing 160+ biopharma brands through the lens of digital marketing patient/caregiver experiences. The study evaluates the brands across five categories and more than 100 characteristics to understand each one’s digital marketing presence and establish a brand digital competency ranking. Learn what sets some brands apart from others. To download the excerpt of the report with the ranking of all 160+…

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White Papers

The Globalization Marathon: Is Pharma Commercial Operations Moving to a Full Global Operating Model?

In the pharmaceutical industry, there has been ongoing discussion whether the Commercial Operations departments should become a globalized function. Over the past decade as companies have become more global in commercializing their products, organizations have been investigating the effectiveness of the Commercial Operations ecosystem. For 20 years, TGaS Advisors, a Division of Trinity Life Sciences, has been working with U.S. Commercial Operations leaders in the pharmaceutical industry, providing benchmarks and insights across 9 capability areas/departments and over 50 unique functions.…

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White Papers

TGaS Annual MarTech and AdTech Landscape

Navigating the MarTech Jungle: An Analysis of The Technology Powering 160+ Pharma Brands. In today’s hyperconnected digital landscape, the marketing technology (MarTech) space has exploded into a complex ecosystem of over 10,000 potential vendors and services. The sheer volume of available options presents opportunities for pharmaceutical brands to optimize their performance and gain a competitive advantage. In this white paper, TGaS has meticulously reviewed the technology powering 160+ patient websites to understand which tools are leading in their respective categories…

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Briefs

Leading the Evolution in Commercial Operations

This advisory brief incorporates learnings from TGaS Advisors’ 2023 Spring Summit, which brought together the industry’s top commercial operations, market access and medical affairs executives to discuss the hottest trends, address concerns and prepare for future challenges. Leaders from more than 100 emerging, mid tier and large tier biopharmaceutical companies attended function specific sessions. Leaders shared perspectives, made recommendations and collectively thought through alternative paths for key decisions for today and beyond. Complete the form below to access the full…

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White Papers

Integrated Delivery Networks (IDNs)

Pharmaceutical companies that are seeking ways to engage and partner with integrated delivery networks must understand this: IDNs are evolving in ways that have a profound effect on how healthcare is managed, what care paths are followed and which populations are carved out for special attention. TGaS Advisors, a division of Trinity Life Sciences, conducted 15 in-depth interviews with key decision-makers from advanced healthcare systems in the U.S. to understand their perspectives on what is driving IDNs and what they…

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Briefs

How to Avoid a Content “Stalemate”

If you have participated in the promotional review process, it can be a delightful, contentious, enlightening or [insert your own adjective here] experience. Some of the brightest minds in the organization gather semi-weekly to provide insight and input on marketing materials that help customers understand the benefits and risks associated with prescribed products. All participants have an important role in shaping content, and not unlike a game of chess, it can move swiftly, or it can last for months or…

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Webinars

Enabling Contracting Capabilities: Uncovering the What, When and How

Available On Demand

Is your company planning to begin commercial contracting or preparing to contract within a new channel? If you are a leader in a pre-commercial or commercial emerging life sciences company facing these challenges, this webinar is designed for you. Join our experts from TGaS Advisors, a division of Trinity Life Sciences, as we share what you need to know whether you are embarking on your commercial contracting journey or thinking about a new contracting channel such as payer contracting, provider…

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Podcasts

What Leaders in Life Sciences Need to Know to be Prepared for 2023

Host and President of TGaS Advisors, Gary McWalters, joins a panel of four experts from TGaS Advisors, a division of Trinity Life Sciences, to discuss the key themes that were discussed at the TGaS Fall Client Summit – an annual event that brings together leaders in life sciences to discuss innovative solutions to the common challenges faced within commercial operations.   Featuring HOST: Gary McWaltersHost and President of TGaS Advisors Kim WoodhourField Operations Director Brian VoellmeckeCommercial Data Management Leader Jim…

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Briefs

How to Lead and Develop High-Performing Field Matrix Teams

Many life sciences companies design customer engagement models that rely on coordination and communication between Account Managers, Sales, Reimbursement, Patient Services, and Field Medical to drive outcomes, performance, continuity and improve the customer and patient experience. These collaborative field teams are often formally or informally referred to as matrix or matrix-based field teams, and tend to be organized by Integrated Delivery Networks (IDNs), ecosystems and/or geography. Executive stakeholders from Field Leadership, Brands and Market Access functions have shared during benchmark…

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