How to Avoid a Content “Stalemate”

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If you have participated in the promotional review process, it can be a delightful, contentious, enlightening or [insert your own adjective here] experience. Some of the brightest minds in the organization gather semi-weekly to provide insight and input on marketing materials that help customers understand the benefits and risks associated with prescribed products.

All participants have an important role in shaping content, and not unlike a game of chess, it can move swiftly, or it can last for months or longer. There is a lot of give and take, repositioning of pieces and unexpected twists and turns, all played out in a fixed, familiar environment. We will explore some offensive and defensive strategies, data and best practices to help you avoid a content stalemate on your way to becoming a Content Grandmaster.

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