If you have participated in the promotional review process, it can be a delightful, contentious, enlightening or [insert your own adjective here] experience. Some of the brightest minds in the organization gather semi-weekly to provide insight and input on marketing materials that help customers understand the benefits and risks associated with prescribed products.
All participants have an important role in shaping content, and not unlike a game of chess, it can move swiftly, or it can last for months or longer. There is a lot of give and take, repositioning of pieces and unexpected twists and turns, all played out in a fixed, familiar environment. We will explore some offensive and defensive strategies, data and best practices to help you avoid a content stalemate on your way to becoming a Content Grandmaster.
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Pfizer, Idorsia and AbbVie drug brands lead the way in pharma digital marketing — study
The Annual Digital Marketing Competency Report was featured in Endpoint News.
2023 Annual Digital Marketing Competency Report
Trinity Life Sciences, a leader in global life sciences commercialization solutions, released its third annual TGaS Digital Marketing Competency Report assessing 160+ biopharma brands through the lens of digital marketing patient/caregiver experiences. The study evaluates the brands across five categories and more than 100 characteristics to understand each one’s digital marketing presence and establish a […]
The Globalization Marathon: Is Pharma Commercial Operations Moving to a Full Global Operating Model?
In the pharmaceutical industry, there has been ongoing discussion whether the Commercial Operations departments should become a globalized function. Over the past decade as companies have become more global in commercializing their products, organizations have been investigating the effectiveness of the Commercial Operations ecosystem. For 20 years, TGaS Advisors, a Division of Trinity Life Sciences, […]