Home / Intelligence / White Papers / Achieving Launch Excellence in this New Decade: Four Must-Haves for an Agile Launch Strategy
2018 and 2019 were banner years for approvals with over 50 drugs approved by the FDA and the EMA each year. 2020 looks no different. As you prepare for your unique launch in an ever-changing landscape, we understand the challenges you may face: limited resources, lack of prioritization, misalignment, diversity of markets. Based on Trinity’s experience supporting dozens of launches in 2019 alone and through a landmark research study with 30 Chief Commercial Officers (CCOs) who had recently launched a product, we share our recommendations on how to be agile through effective and efficient planning for an optimized launch.
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