Who “Owns” the Customer in Customer Engagement?

Available On Demand

In your company, is it Sales, Marketing, Analytics, Operations, Medical…?

If you are struggling to answer this question, you are not alone. With the rising adoption of digital and virtual approaches to customer engagement, companies are facing more complexity in commercialization. Organizations that lack clarity find that achieving the desired impact from customer engagement strategies remains elusive—despite significant investment and transformation.

Join Trinity’s Customer Engagement experts in a lively panel discussion hosted by Nancy Phelan, Senior Vice President. We will bring new, real-world insights and data to the increasingly common challenge of who “owns” the customer and how to effectively collaborate cross-functionally to drive performance. Gain clarity and position your team for success, today and in the future.

Key Webinar Topics

• What does it take to orchestrate effective customer engagement and drive impact for your organization?
• How are companies evolving their customer engagement approaches, based on real-world insights from our latest industry landscape study?
• How can you prepare your team for success, both now and in the future, in today’s ever-changing environment?
• What are the rules of the road for effective cross-functional collaboration?

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*Gartner, Hype Cycle for Life Sciences Commercial Operations, Animesh Gandhi, published 13 August 2024.

GARTNER is a registered trademark and service mark of Gartner and Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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