PMSA & Trinity Life Sciences
Home / Intelligence / Webinars / PMSA & Trinity Life Sciences: Effective Customer Engagement Models in the “New Normal”
September 18, 2024 | 12:00 PM ET
Today’s “New Normal” is a constant effort to optimally reach and engage rapidly changing customers by applying novel approaches to democratizing and transforming data. Join Nancy Phelan, SVP & Head of Customer Engagement (CE) at Trinity Life Sciences for an in-depth investigation of CE models that work, including insights from a new landscape study on the drivers and obstacles to achieving success when applying an omnichannel strategy. Attendees will gain insights and data to help lead their organizations and teams in navigating this “New Normal” that is here to stay.
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First, what does “omnichannel” mean in life sciences? Omnichannel is a customer-centric strategy leveraging technology, data and analytics across functions to optimize cross-channel engagement. So, why is it so hard to achieve effective customer engagement impact? There are some companies that have achieved intended outcomes when deploying “Omnichannel” and embarking on a “digital transformation” – […]
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Who “Owns” the Customer in Customer Engagement?
October 3, 2024 | 1:00 – 1:45 PM ET
Two additional sessions will be offered: October 8 – 16:00 – 16:45 (UTC +8:00) – Asia/Shanghai October 8 – 15:00 – 15:45 CET – Europe/Berlin In your company, is it Sales, Marketing, Analytics, Operations, Medical…? If you are struggling to answer this question, you are not alone. With the rising adoption of digital and virtual […]
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Case Studies
HCP-level Site Alert Predictions
Trinity was able to develop an advanced machine learning algorithm to predict potential site alerts for HCPs in the target universe
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