Innovation in Value Strategy: Disrupting the Value Communication Landscape

Available On Demand

Working at the cutting edge of pricing and market access for innovative therapies launched over the last decade, Trinity Life Sciences has seen new diseases, technologies and decision drivers emerge. These have demanded the innovation and testing of new methods and concepts for communicating value to healthcare payers.

In this webinar, we will briefly review the core, timeless principles of value communication. We will then dive into the challenges that each innovation has created for industry teams developing value strategy and value communication tools. We will review concrete solutions to these challenges.

Key Webinar Topics

• Creating value propositions that rise to the new challenges presented by rare diseases, innovative oncology therapies and high-cost cell and gene therapies
• How to ensure your value framework reflects the needs of new diseases and innovative therapeutics, including high-cost combinations
• How (and when) to evolve value strategy to reflect emerging drivers; health equity and sustainability

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