Strategic Advisory:
Dynamic Market Intelligence
The integrated, intuitive source for enterprise-wide competitive intelligence
Home / Services / Strategic Advisory / Dynamic Market Intelligence
Traditional competitive intelligence (CI) in life sciences has been limited by decades of established norms—data streams have proliferated in an unorganized, static and non-strategic manner while the industry, life sciences companies and brand teams have gotten more sophisticated.
In response, life sciences leaders require a new, modernized intelligence approach to address key business scenarios and questions in an efficient, intuitive way:
Trinity Dynamic Market Intelligence’s approach provides meaningful insights that shape strategy:
- A deep bench of experts and “Intelligence Strategists” provide a clear understanding of issues by indication, function or region
- Curated, nuanced insights synthesized across many data sources
- Methodology, technology and tools for visualization and integration
- Thoughtful interpretation with intuitive, tailored presentation to each audience
Trinity’s Dynamic Market Intelligence uses next-generation analytics and strategies to offer life sciences leaders an integrated approach to making informed decisions in a complex and challenging environment.
Data Strategy
- What are the key strategic needs?
- What are the Key Intelligence Topics (KITs) and Questions (KIQs)?
Curated Intelligence
- What is the most relevant information?
“WIM” Insights
- “What’s it (all) mean?”
- Where are the nuances?
Implications
- What does this mean for stakeholders?
Recommendations
- “OK, so now what?”
- Is specific action recommended?
Trinity delivers strategic market intelligence with an enterprise-wide approach, providing a single source of truth for teams and stakeholders.
Curated
Trinity experts curate information and tailor it to clients’ therapeutic areas and the competitive set
Automated
Data sets and feeds can be created and/or linked to provide information 24-7 utilizing Trinity’s data automation process
Visualized
Data is organized and displayed so that it facilitates easy absorption with modern visualizations, filtering and exporting capabilities
Integrated
One location for all intelligence creates one source of truth to rely on, no matter which functional area is using the system
Insightful
The Market Intelligence Dashboard and automation technology give Trinity experts bandwidth to deliver the “so what” and offer rich insights in a more expedient timeframe
-
Market Intelligence Dashboard
Trinity’s Market Intelligence Dashboard is an interactive resource designed to meet the needs of CI teams and their end users. The dashboard provides a steady stream of curated data and insights through the power of AI-enabled automation and the expertise of a dedicated team of “Intelligence Strategists.” Relevant information on the competitive set is visualized and presented intuitively nearly in nearly real time (e.g., news, earnings reports).
The dashboard offers clients an easy-to-navigate web application where all market intelligence data is organized and housed in one place. With keyword search, communication, data tagging and data management capabilities, the dashboard serves as a hub for market intelligence leaders and stakeholders across the organization.
Trinity Dynamic Market Intelligence’s offerings are modular, so you can select the exact elements you need for a successful market intelligence program.
Dynamic Market Intelligence offerings are integrated seamlessly across Trinity’s Brand & Marketing Excellence and Performance Tracking COEs—as well as across the broader portfolio (including Corporate Strategy, Value & Access and Trinity AI)—so that inter-related KPIs, findings and strategy are cohesive.
Dynamic Market Intelligence Brochure
Latest Dynamic Market Intelligence Thought Leadership
Webinars
An Enterprise-Wide Approach to Delivering Meaningful Competitive Insights: A Demo
Available On Demand
Join Trinity Life Sciences for a virtual demo where Michele Andrews—Principal & Head of Dynamic Market Intelligence, Steve Hisaw—Vice President of Client Development, Tarra Maeshima—Director of New Products & Strategy and Meredith Zoch—Associate Principal will demonstrate Trinity’s new Market Intelligence Dashboard, a unique CI solution. Trinity Market Intelligence Dashboard is a web application, offering CI […]
Watch Now
Briefs
Successfully Navigating the Seas of Competitive Intelligence in Life Sciences
In life sciences, we are all swimming in a sea of information. We have access to a staggering amount of data that was unimaginable even 5 years ago—and demand for data and information remains high even with the recent economic slowdown. Consider this: As there is more information in biopharma available than ever before, it […]
Read More
Webinars
Competitive Intelligence Complexity in 2022 and Beyond: Making Friends with Volume and Velocity
Available On Demand
Life science Competitive Intelligence (CI) is growing in importance and impact. From innovation in technology to the number of products launching to the more connected global marketplace, CI teams are wrestling with the needs of an evolving function. With more data coming at CI teams faster, organizations need to adapt and optimize or be left […]
Watch Now
Meet Our Dynamic Market Intelligence Experts
Michele Andrews
Principal &
Head of Dynamic Market Intelligence
Herman Sanchez
Chief Business Officer
Jennifer Preston
Principal
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.