Dynamic Market Intelligence

Traditional competitive intelligence in life sciences has been limited by decades of established norms—datastreams have proliferated in an unorganized, static and non-strategic manner while the industry, life sciences companies and brand teams have gotten more sophisticated.  

In response, pharma, biotech and medtech leaders are requiring a new, modernized competitive and market intelligence approach to answer key business questions in an efficient, intuitive way: 

• Which Competitive Intelligence offerings are best aligned to our organizational and team needs? 
• What is the overall commercial and clinical market context—and how is it evolving? 
• How are individual competitors operating within the market landscape? 
• In what ways can actionable insight be integrated strategically into our planning/workflow? 

Trinity’s Dynamic Market Intelligence uses next-generation analytics and strategies to offer life sciences leaders an integrated approach to making informed decisions in a complex competitive landscape. 

• Our Dynamic Approach

  We focus on Trust: 

  We get to know you, your strategy, and your needs—and we help each of your stakeholders benefit from our vast industry knowledge  

  We provide Curation: 

  Our ability to produce meaningful insights for our clients occurs through a union of our people, data and technology. 

  • People: Your day-to-day team is comprised of industry strategists, analysts and PhD expertise. 
  • Technology: Advanced visualization and tracking technology enables easy absorption of relevant data. 
  • Data: Our data hub integrates 20+ subscriptions and sources, plus proprietary benchmarking data. 

  We deliver Clarity by: 

  • Triaging information for ease of prioritization 
  • Identifying areas that need attention 
  • Pinpointing warranted actions 
  • Assessing market reactions to new programs 
• Trinity’s Intelligence Advantage

  Trinity Dynamic Market Intelligence’s offerings are modular, so you can select the exact elements you need for a successful market intelligence program 

  Foundational: 

  • Monitoring—Ongoing reports (monthly or quarterly) with customized executive-level summary of the latest updates 
  • Rapid Response—Weekly or near-real-time alerts via email of the latest news highlighting key implications for our clients 

  Structure & Enhancements: 

  • Dashboard—Cross-organization access to latest competitive intelligence through a user-friendly dashboard 
  • Workshops—Competitive response workshops to identify actionable plans to deliver a winning strategy  
  • Ad-hoc Projects—Additional secondary and primary research to answer key questions that arise based on latest CI (PMR or desk research) 
  • Congress Coverage—Collection of visual data and voiceovers from oral & poster presentations  

  Organizational Development & Competitive Intelligence Process 

  • Comparative Intelligence 
    • TGaS data shows “how it’s done” across representative companies and supports decision making through insights from anonymized peer data 
    • Peer insights, while not direct CI, provide a range of support and answers to specialized needs—such as market access or medical affairs—and give “life” to how a manufacturer may logically proceed with or adjust plans 
  • Operationalized Intelligence 
    • Trinity can help establish an intelligence process, charter and/or communication plan for emerging biopharma or for new intel needs  
    • Infrastructure and integration process can support larger or more established intelligence, or can refresh the approach, as well as optimizing or supporting a full “market intel relaunch” 

Market Intelligence Dashboard

Trinity Market Intelligence Dashboard provides a unified, curated and visualized resource that is designed to meet the needs of our clients’ CI end users. Backed by a searchable database and platform, the Dashboard can provide rapid turnaround of information and sustained change-over-time data. 

Trinity focuses on Curated, Dynamic Market Intelligence

Intelligence is not just about data—it’s about people, actions to enhance team performance, and trust that increases confidence in decision making.  

Trinity becomes an extension of your team—only when you win, we win.