Access Strategy & Customer Engagement

Our Access Strategy & Customer Engagement benchmark-based solutions and strategic consulting provide fact-based, objective insights and actionable recommendations for Market Access leaders.

• Account Management

  Align your team and plan for the future.

  Manage your diverse, complex and enterprise-enabling team with greater efficiency and coordination, focusing on effective customer engagements within the changing marketplace. Key areas include: Payer/Pharmacy Benefit Managers (PBMs), Federal, Integrated Delivery Networks (IDNs), Organized Customer Groups.

  Areas of Focus

  • Customer engagement
  • Account analysis and performance measurement support
  • Incentive compensation plan
  • Clinical support
  • HEOR support
  • Field reporting and technology tools support
  • Managed Markets training support
  • Pull-through excellence
• HEOR

  Get HEOR in the mix from the beginning.

  Most companies incorporate HEOR considerations during Phase III clinical trials, while best-in-class companies are beginning earlier in Phase II. We can help you identify and evaluate these issues and advise you on a full range of strategies and tactics, including research, analytics, field support, talent development and retention and integration.

  Areas of Focus

  • HEOR research capabilities
  • HEOR field teams
  • Resources and structures
  • Operations and personnel
  • Strategies and metrics
  • Integration throughout the company
• Market Access Marketing

  Demonstrate payer brand value that resonates with your customers.

  Deliver value in support of the brand by defining the proper talent, articulating roles relative to the brand team and ensuring coordination.

  Areas of Focus

  • Payer brand/channel strategy
  • Market access marketing tactics and resources
  • Payer research, customer insights
  • Policy
  • Advocacy
  • Pull-through
• Trade and Distribution Channels

  Ensure your trade and channel distribution team has the right capabilities, roles and resources.

  Trade teams within the pharmaceutical industry generally have a fragmented structure with various Trade functions reporting to different parts of the organization. We can help optimize individual functions and integrate them into a cohesive distribution strategy with the overall goal of improved customer relationships.

  Areas of Focus

  • Structure of Trade support
  • Trade account management (Group Purchasing Organizations, Wholesalers, Specialty Pharmacies, etc.)
  • Trade marketing
  • Operations and analytics
  • Customer service
  • Trade contract management
• Access Strategy & Customer Engagement Offerings
  • Detailed comparative analysis of resources, processes, capabilities and organizational strategies with insights and recommendations
  • Stakeholder and staff perspectives on what’s working/what’s not working
  • Insights and recommendations to move your organization forward
  • TGaS Benchmarking Membership: Information and advice from industry experts and peers, including advisory support, landscapes, Virtual Hows, semi-annual Summits, and more (available to the TGaS Advisors Client Network)