Book a Meeting During PMSA 2025 and be Entered to Win a Ninebot Segway Electric Scooter

Data systems in life sciences continue to grow in complexity—gain operational efficiencies by using GenAI and automation to summarize and track errors in complex ML pipelines

Agility, scalability, speed and empowerment drive impactful innovation—enable rapid prototyping and deployment of Generative AI (GenAI) solutions with Trinity’s Generative AI Development Life Cycle (GDLC) methodology

Hypertargeting efforts today largely focus on metrics available in or from real-world secondary data—using primary market research (PMR), HCP-cognitive triggers can be woven into real-world data to map attitudinal and motivational metrics to the HCP universe. JCA and its implications for launch planning, standard procedures and timelines

Complex, segment-specific HCP information is challenging to access and train sales reps on—address these challenges with an innovative GenAI-powered avatar/bot that acts as an interactive training and application tool

Reps need on-demand insights and help in pre-call planning–by leveraging AI, field teams can benefit from intelligent, tailored insights for streamlined daily operations and more targeted, effective call engagements

AI offers transformative potential to address the evolution of Medical Affairs—learn how to incorporate analytics and integrate AI platforms to inform Medical Affairs planning and execution through AI-driven solutions

Different RWD sources suit different therapeutic areas, and those needing insights are often not data scientists—discover Trinity RealWorldEDGE, a data-agnostic, self-serve analytics solution that helps users extract value from RWD and drive decisions with patient-level insights, no coding required

Insights from RWD go beyond data processing—discuss ways to predict and increase patient adherence and compliance, enhance brand awareness and optimize diagnosis and treatment rates

True orchestration considers a customer’s personal and digital preferences before communicating with them—walk through the components of successful orchestration with an expert: Data, Technology, Customer Strategy, Agility and Change Enablement