Navigating the New World of Virtual Conferences

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The Example of ASCO 2021

While people were expecting to return to in-person conferences soon, the emergence of the Delta variant and the possibility of future unknown variants, combined with uneven vaccination rates, has created significant uncertainty about how soon that can happen. Trinity Life Sciences wanted to understand what perceptions medical conference attendees had of the new virtual conference world, what advantages and disadvantages they saw in it, and how manufacturers performed at engaging their audiences. We performed a post-conference survey of 100 U.S. oncologists about their experiences at the ASCO 2021 Virtual Conference. The goal is to understand what might make virtual conference participation an easier and more beneficial experience, so manufacturers can use the learnings and re-design their go-to conference strategy and plan budget allocation accordingly, in preparation for future conferences such as ASH 2021 and ASCO 2022.

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