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Salesforce or Veeva: How drugmakers can navigate the upcoming CRM split

PharmaVoice

Nancy Phelan, Senior Vice President and Head of Customer Engagement, was featured in an article in PharmaVoice discussing the upcoming CRM split: “A lot of leaders are starting to realize this is a much bigger decision, and they need to think through the choices, the timing and the approach to set up for a very different world.” Read the article to learn more. Read now…

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Pharma sales reps juggle digital tools, data and AI, but physician relationships are more important than ever

Marketing & Pharma

“Now is the right time for organizations to step back and say ‘what do we need organizationally to make the very valuable in-person engagement, whether it’s from a rep, medical science liaison, nurse educator or whomever, how do we set them up for success and help them show up as relevant, useful and fully compliant,” Nancy Phelan, Senior Vice President & Head of Customer Engagement Read more from Nancy and other industry leaders in Marketing & Pharma’s article, “Pharma sales…

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Pfizer’s Nurtec, AstraZeneca’s Breztri top pharma brand report

MM+M

Trinity’s Jerry Luciano and Tim McLaughlin were featured in an article by MM+M titled, “Pfizer’s Nurtec, AstraZeneca’s Breztri top pharma brand report.” The article focuses on the findings of the fourth annual TGaS Digital Marketing Competency Report. Read the article to learn more. Read Now…

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How to achieve a successful drug launch in the first year

MM+M

Trinity’s Krista Perry, Partner & Head of Launch Excellence, was featured in an article by MM+M titled, “How to achieve a successful drug launch.” Read the article to learn more about what factors contribute to a successful drug launch. Read Now…

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The Challenges and Opportunities in Clinical Trial Diversity: Mistrust in the healthcare system is a significant barrier to recruitment

Drug Discovery Today

Trinity’s Lisa Bailey, Ph.D., Managing Director of Insights & Head of DEI Strategy, authored an article that was published in Drug Discovery Today. Read the article, “The Challenges and Opportunities in Clinical Trial Diversity: Mistrust in the healthcare system is a significant barrier to recruitment,” to learn more. Read Now…

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