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A Massive Change Ahead in CRM: Predictions and Implications for Pharma

Available On Demand

Are you ready for the transition and change being forced on the pharmaceutical industry given the unprecedented Customer Relationship Management (CRM) changes announced by Veeva, Salesforce and IQVIA?   The status quo is not an option. Life science companies are being forced to evaluate the implications on their customer strategy and operations as the CRM is one piece of an increasingly integrated ecosystem. The CRM decision will influence commercial and medical data strategy and management, commercial interface architectures, marketing automation…

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Blog

Transforming Data Operations: Adding Value with an Automated, Scalable Data Foundation 

Published January 6, 2025

In today’s fast-paced business environment, the ability to harness data effectively can be a game-changer. Companies that can quickly integrate and analyze data from various sources are better positioned to make informed decisions, optimize operations and stay ahead of the competition.   The complexity of managing diverse data sources, ensuring data quality and maintaining consistent performance metrics can be daunting. These challenges are often exacerbated during periods of rapid growth, such as when a company is acquiring new businesses and integrating…

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Case Studies

An Automated, Scalable Data Foundation to Generate Value from Newly Acquired Assets in 45 Days

The Situation A mid-size biopharma company had an ambitious inorganic growth strategy but a fragmented data ecosystem, with each brand and function using its own data universe. There were a variety of data sources, models and integrations. Every brand needed data from different vendors depending on therapeutic area, so data models and integration were implemented for each brand. Maintaining these custom pipelines and ensuring data quality became a resource-intensive exercise as the usage of data grew. Performance metrics meant different…

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Blog

Foundational Differentiation: CE Requires Efficient Operationalization of Data

Published November 5, 2024

What is data operationalization, and why is it important in life sciences? The ability to integrate insights from your data into your business workflows is commonly referred to as data operationalization. Throughout life sciences organizations, functional needs and behaviors have evolved, making data operationalization at scale a vital source of competitive advantage for life sciences. It is no longer enough to derive business strategy from data to ensure a competitive advantage. Executives now expect real-time updates from the market—and patients…

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Blog

Can GenAI be Used to Improve Data Operations Efficiency?

Published September 12, 2024

The short answer is yes, by powering process automation with GenAI. It’s an approach that hasn’t received as much attention as other GenAI use cases within life sciences, but the results can be very powerful. To illustrate its power, we’ll examine a case study on identifying debarred healthcare professionals (HCPs). Why is it important to identify debarred HCPs? Pharmaceutical companies are mandated to cease all forms of engagement with debarred healthcare professionals (HCPs) in the U.S. Compliance entails identifying and…

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Case Studies

Improving Data Operations Efficiency through GenAI-Powered Process Automation

Trinity AI’s GenAI-powered process automation solution to improve data operations efficiency won QC Data Management Solution of the Year in the 2024 BioTech Breakthrough Awards. Explore Trinity AI The Situation Pharmaceutical companies are mandated to cease all forms of engagement with debarred healthcare professionals (HCPs) in the U.S. Compliance entails identifying and flagging HCPs from lists periodically released by government agencies. These agencies also issue exclusion notices that call out HCPs whomight be confused with debarred HCPs due to similar…

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Webinars

Terra Lunch and Learn

Available On Demand

Most of today’s newest methods rely on large amounts of disparate and multi-sourced data.   Data integration is the next innovation: Speeding the ingestion of valuable data sets Quality checking and cataloging data for downstream business applications Supporting data-driven decisions and business data needs quickly Trinity Terra is a foundational data management tool, built for life sciences companies to enable rapid, intuitive data transformation.  Hundreds of data extractors for commonly used data sources and easy data stitching allow users to…

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Webinars

Driving Commercial Success with AI: Build, Calibrate and Operationalize

Available On Demand

Now Available On Demand: In today’s cutthroat life sciences marketplace, commercial effectiveness in all its parts has never been so important.  From field force effectiveness to optimization of promotional investment through to Next Best Action implementation, tailoring the customer experience through content and tactics is the focus. Cross-functional coordination across teams and operationalizing at scale are the goal. Come join Nabha Subramanya, VP of Data Science at Trinity Life Sciences and Anushank Anand, Director in Trinity’s Analytics practice, as they…

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Briefs

A Playbook for Optimizing Your Commercial Data Environment

What is keeping commercial data leaders in emerging life sciences companies up at night as they bring their technology to life in preparation for launch? What are the biggest concerns when considering changes to an existing infrastructure? Trinity Life Sciences has partnered with many first launch and emerging companies for decades to find solutions to their biggest technology challenges. In this Advisory Brief, we pause to reflect upon some of the common missteps we’ve seen companies take when deploying their…

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Webinars

Imperatives for Optimizing Your Commercial Data Environment

Available On Demand

Whether you are preparing to deploy your commercial data environment or considering changes to your existing infrastructure, don’t be left wondering. There is a lot to consider from both a strategy and day-to-day operational perspective to ensure you are making optimal decisions.Trinity Life Sciences invites you to join us for a webinar created specifically for emerging and pre-commercial life sciences companies. After working with many companies in your shoes, we have compiled the most important “Did You Knows.” Come learn…

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