Webinars
Available On Demand
Are you ready for the transition and change being forced on the pharmaceutical industry given the unprecedented Customer Relationship Management (CRM) changes announced by Veeva, Salesforce and IQVIA?
The status quo is not an option. Life science companies are being forced to evaluate the implications on their customer strategy and operations as the CRM is one piece of an increasingly integrated ecosystem. The CRM decision will influence commercial and medical data strategy and management, commercial interface architectures, marketing automation…
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Blog
Published January 6, 2025
In today’s fast-paced business environment, the ability to harness data effectively can be a game-changer. Companies that can quickly integrate and analyze data from various sources are better positioned to make informed decisions, optimize operations and stay ahead of the competition.
The complexity of managing diverse data sources, ensuring data quality and maintaining consistent performance metrics can be daunting. These challenges are often exacerbated during periods of rapid growth, such as when a company is acquiring new businesses and integrating…
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Analyst Reports
Technologies and approaches that leverage advanced analytics and AI for driving commercialization strategies will have a significant impact on LSOs. We expect digital life science platforms to be mainstream in the next five to 10 years, enabling them to nimbly adapt their business and operating models in response to external disruption and change in business strategy.
—Gartner*
In the August 2024 Gartner Hype Cycle for Life Sciences Commercial Operations report, Trinity Life Sciences is recognized as a Sample Vendor in…
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Briefs
Improving partnerships is a crucial aspect of successful organizations. However, many companies face challenges in aligning their Commercial Operations and Information Technology teams. These conflicts often lead to inefficiencies in processes, resources and functionality, which ultimately impact the overall capabilities of the organization. To address these challenges, companies have implemented various strategies to enhance collaboration and alignment. Our observation suggests that the key to resolving these issues lies in fostering strong relationships between the teams.
During our conversations with industry…
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Blog
Published September 12, 2024
The short answer is yes, by powering process automation with GenAI. It’s an approach that hasn’t received as much attention as other GenAI use cases within life sciences, but the results can be very powerful.
To illustrate its power, we’ll examine a case study on identifying debarred healthcare professionals (HCPs).
Why is it important to identify debarred HCPs?
Pharmaceutical companies are mandated to cease all forms of engagement with debarred healthcare professionals (HCPs) in the U.S.
Compliance entails identifying and…
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White Papers
Experts at Trinity Life Sciences interact with the inner workings of pharma from many perspectives as they engage with teams across life sciences organizations.
A common observation is that teams are working in silos: often unaware of what other teams are doing, sometimes pulling in different directions and frequently experiencing frustrations.
Internally, siloed working can create delays, unnecessary budget burn and re-work. Externally, it can result in negative coverage decisions or market underperformance, which ultimately impacts the patient. In some…
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Analyst Reports
The commercial data and analytics vendor community is a small one, with only a handful of players offering purpose-built platforms capable of streamlining commercial data integration and insights generation.
—Gartner*
In the May 2024 Gartner® research Life Science CIOs: Reinvigorate Your D&A Capabilities With a Modern Commercial Intelligence Platform, TrinityEDGE™ Foundations is mentioned as an available commercial data analytics solution.
While the Gartner report may be targeted toward CIOs, we believe that the impact of modern commercial intelligence platforms will be…
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Briefs
Highlights from TGaS Advisors’ Fall Summit
How are Biopharmaceutical organizations evolving to develop capabilities and propel innovation for 2024 and beyond?
Executive leaders in Commercial Operations, Medical Affairs and Market Access are focused on making informed decisions to propel the evolution of their organizations in this rapidly changing global economy. As you strategize to accelerate optimizing structure, talent and capabilities to excel in the future, this Advisory Brief brings you critical insights gleaned from the recent TGaS Advisors’ Fall Summit.…
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Webinars
Available On Demand
Siloed approaches and communication problems are common hurdles that leaders focused on Incentive Compensation (IC) in life sciences face. Complex and proliferating data streams are another. Join Susheel Sukhtankar, Partner & Head of Commercial Analytics, as he hosts panelists Cheryl Crawford, SVP of Data Management & Commercial Operations, Jim Castello, VP of Field Operations & Incentive Compensation and Ed Bach, Principal.
Key Webinar Topics
Communicating seamlessly—alignment between leadership, home office and field teams
Leveraging appropriate data—identification, evaluation and integration
Proactive…
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White Papers
In the pharmaceutical industry, there has been ongoing discussion whether the Commercial Operations departments should become a globalized function. Over the past decade as companies have become more global in commercializing their products, organizations have been investigating the effectiveness of the Commercial Operations ecosystem.
For 20 years, TGaS Advisors, a Division of Trinity Life Sciences, has been working with U.S. Commercial Operations leaders in the pharmaceutical industry, providing benchmarks and insights across 9 capability areas/departments and over 50 unique functions.…
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