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Transforming Data Operations: Adding Value with an Automated, Scalable Data Foundation 

Published January 6, 2025

In today’s fast-paced business environment, the ability to harness data effectively can be a game-changer. Companies that can quickly integrate and analyze data from various sources are better positioned to make informed decisions, optimize operations and stay ahead of the competition.   The complexity of managing diverse data sources, ensuring data quality and maintaining consistent performance metrics can be daunting. These challenges are often exacerbated during periods of rapid growth, such as when a company is acquiring new businesses and integrating…

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Webinars

Generative AI in Pharma – Five Years From Now

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Generative AI is having a transformative impact on the pharmaceutical industry. Drugmakers are partnering up with companies like Insilico Medicine, Exscientia, BenevolentAI, and more to leverage their respective generative AI-powered platforms and applying them across the pharma value chain: from accelerating drug discovery and optimizing clinical trials, to improving operational efficiencies and enabling personalized treatments that promise better outcomes. What progress has been made by the pharma companies in integrating generative AI into their operations and what advances would we…

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Webinars

The Future of Patient Finding

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Patient finding is more than a buzzword. Ready to challenge the status quo? With more data, advancements in AIML and greater access to insights, it is not surprising that patient finding is evolving. Many pharma organizations have deep-rooted ideas about what patient finding requires, but they often miss the opportunity to put the patient at the center. Join Trinity Life Sciences’ experts as we debunk common misconceptions and discuss the actionable potential of patient finding throughout the drug development lifecycle. We…

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Webinars

Who “Owns” the Customer in Customer Engagement?

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In your company, is it Sales, Marketing, Analytics, Operations, Medical…? If you are struggling to answer this question, you are not alone. With the rising adoption of digital and virtual approaches to customer engagement, companies are facing more complexity in commercialization. Organizations that lack clarity find that achieving the desired impact from customer engagement strategies remains elusive—despite significant investment and transformation. Join Trinity’s Customer Engagement experts in a lively panel discussion hosted by Nancy Phelan, Senior Vice President. We will…

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Case Studies

HCP-level Site Alert Predictions

Client Situation The objective was to develop an advanced machine learning algorithm to predict potential site alerts for HCPs in the target universe Trinity’s Role Besides sales rep deployment, the client used these alerts to direct their non-personal promotion like email and digital advertising. The project was done in 2 phases. Phase 1: Data coverage of claims data, EMR data and other sources for incoming site alerts to expand the existing HCP list Business rule creation to identify incoming site…

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Case Studies

Hyper-personalized HCP Recommendations

Client Situation The objective was to increase market share of target prescribers through an AI-powered Next Best Action model Trinity’s Role We were able to deploy this solution in 3 weeks. The project included: Discussions with the client team to finalize standardized business rules for brand-agnostic data and KPI definitions Master dataset development through applying business rules and automated monthly PySpark code refreshes State-of-the-art machine learning algorithms like reinforcement learning, deep neural networks with dynamic recalibration and automated hyperparameter tuning…

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Case Studies

Early Adopter Identification Engine

Client Situation In order to plan and efficiently utilize their sales and marketing efforts, a mid-sized biopharma client wanted to identify HCPs likely to adopt their drug in the early stage of launch Trinity’s Role Developed an Early Adopter Identification Engine to predict which prescribers were likely to adopt the drug in the initial launch stage Collaborated with internal stakeholders and downstream partners for seamless execution Created a customizable dashboard for HCP profiling, targeting prioritization and sales pattern identification ­Identified…

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Case Studies

Dynamic Targeting Solution

Client Situation A large biopharma customer wanted to develop a dynamic targeting solution for HCPs in a particular market Trinity’s Role Using machine learning, Trinity developed a model to predict HCPs’ future prescribing engagement Segmented prescribers into targeting tiers, updated on a quarterly basis Prioritized the prescriber tiers Project Outcomes Trinity delivered a model with 84% accuracy.* The solution supports a new, agile approach to call planning and execution to achieve better engagement using advanced analytics to dynamically target HCPs…

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Case Studies

NBA Insights Solution

Client Situation As part of an enterprise-wide Digital Transformation initiative, our client was looking to optimize effectiveness of marketing execution channels—and maximize clinical and commercial outcomes—by personalizing campaigns through engaging HCPs with the most relevant content (safety, efficacy, support, etc.) The client was first looking to scale an existing brand-specific NBA solution across all their inline brands. However, there were several challenges with the initial application and this approach: Basic, limited functionality with no prediction capability around sequential touchpoints High…

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Webinars

Omnichannel Orchestration After Patient Finding: Once You’ve Found The Patients, What Do You Do?

Available On Demand

Across life sciences commercialization organizations, attention is shifting to best practices in strengthening the connection between healthcare professionals (HCPs) and patients. Join Susheel Sukhtankar, Partner and Head of Commercial Analytics at Trinity Life Sciences, as he hosts a dynamic discussion on the nuances of omnichannel orchestration with panelists Jerry Luciano, Vice President of Omnichannel Marketing at TGaS Advisors, a Division of Trinity Life Sciences, and Anushank Anand, Director of Omnichannel Analytics in Trinity’s Commercial Analytics practice. Key Webinar Topics Linking…

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