Briefs
Improving partnerships is a crucial aspect of successful organizations. However, many companies face challenges in aligning their Commercial Operations and Information Technology teams. These conflicts often lead to inefficiencies in processes, resources and functionality, which ultimately impact the overall capabilities of the organization. To address these challenges, companies have implemented various strategies to enhance collaboration and alignment. Our observation suggests that the key to resolving these issues lies in fostering strong relationships between the teams.
During our conversations with industry…
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Webinars
Available On Demand
In your company, is it Sales, Marketing, Analytics, Operations, Medical…?
If you are struggling to answer this question, you are not alone. With the rising adoption of digital and virtual approaches to customer engagement, companies are facing more complexity in commercialization. Organizations that lack clarity find that achieving the desired impact from customer engagement strategies remains elusive—despite significant investment and transformation.
Join Trinity’s Customer Engagement experts in a lively panel discussion hosted by Nancy Phelan, Senior Vice President. We will…
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Blog
Published October 1, 2024
The customer is changing
The landscape around life sciences is more competitive than ever, with a shorter runway to success and market dynamics (payer, competition, etc.) that are indisputably changing the role and level of influence at a customer level. These changes are happening at a hyper-local level, not just at a homogenous national level. And it is this shift in control and influence locally that causes complexity for pharma to identify, prioritize, reach and engage key customers. Personalized, customer-centric…
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Blog
Published September 25, 2024
In February 2024, the National Medical Products Administration (NMPA), China’s drug regulator, granted priority review approval to Roche’s PIASKY (crovalimab), an injectable C5 inhibitor for the treatment of Paroxysmal Nocturnal Hemoglobinuria (PNH).
PNH is a rare genetic blood disorder in which the patient’s immune system attacks and destroys red blood cells and platelets. As the disease progresses, it can lead to severe complications that may become life-threatening. PNH is listed in the first edition of China’s rare disease catalog, with…
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White Papers
Demonstrating the value of Field Medical Affairs has, to date, been a challenge due to its qualitative and non-promotional nature. Traditional, activity-based metrics have missed the mark on translating Field Medical Affairs activities to tangible milestones, such as changes in HCP perception, HCP advocacy or closing critical care gaps that impact overall patient outcomes.
When developing Key Medical Objectives (KMOs) and impact measurement models for Field Medical Affairs, several factors must be considered: the organization’s size, structure, specific roles, therapeutic…
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Blog
Published September 17, 2024
What does orchestration mean for a brand?
True orchestration considers a customer’s preferences before communicating with them. Learnings from past interactions and outcomes are used to identify the most relevant action to lead to a rewarding experience for both the customer and the brand. Orchestration can be defined as all channels learning from each other to create better “surround sound” for the customer.
Orchestration for a brand means that you have a thoughtfully-built decision engine that can process historical customer…
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Blog
Published September 12, 2024
The short answer is yes, by powering process automation with GenAI. It’s an approach that hasn’t received as much attention as other GenAI use cases within life sciences, but the results can be very powerful.
To illustrate its power, we’ll examine a case study on identifying debarred healthcare professionals (HCPs).
Why is it important to identify debarred HCPs?
Pharmaceutical companies are mandated to cease all forms of engagement with debarred healthcare professionals (HCPs) in the U.S.
Compliance entails identifying and…
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Webinars
Available On Demand
Life sciences leaders are faced with a firehose of news, events and data. As the advancement of technology provides ever greater access to information and resources become more constrained, the risk of becoming inundated and bogged down in the details presents an ongoing challenge for Competitive Intelligence (CI) teams and their stakeholders. CI teams that can filter out the noise and focus on the things that are really important end up saving significant time and resources and can better influence brand…
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Blog
Published September 5, 2024
First, what does “omnichannel” mean in life sciences?
Omnichannel is a customer-centric strategy leveraging technology, data and analytics across functions to optimize cross-channel engagement.
So, why is it so hard to achieve effective customer engagement impact?
There are some companies that have achieved intended outcomes when deploying “Omnichannel” and embarking on a “digital transformation” – but many have found it much harder than expected.
The challenges are driven by three areas of misperception:
The simplistic view that omnichannel is a…
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Webinars
Available On Demand
Working at the cutting edge of pricing and market access for innovative therapies launched over the last decade, Trinity Life Sciences has seen new diseases, technologies and decision drivers emerge. These have demanded the innovation and testing of new methods and concepts for communicating value to healthcare payers.
In this webinar, we will briefly review the core, timeless principles of value communication. We will then dive into the challenges that each innovation has created for industry teams developing value strategy and value communication tools. We will review…
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