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Webinars

A Massive Change Ahead in CRM: Predictions and Implications for Pharma

January 29, 2025 | 1:00 - 1:45 PM ET

Are you ready for the transition and change being forced on the pharmaceutical industry given the unprecedented Customer Relationship Management (CRM) changes announced by Veeva, Salesforce and IQVIA? The status quo is not an option. The CRM decision will influence commercial and medical data strategy and management, commercial interface architectures, marketing automation and customer engagement, integration of Next Best Action (NBA) tools, reporting and intelligence.

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Briefs

Unlocking Environmental Sustainability Opportunities in the Life Sciences

The healthcare industry has long been known for its significant environmental impact, including contributing ~5% of total global emissions. As awareness of this impact has increased, life sciences companies are now actively committing to climate resilience and environmental sustainability through various initiatives, including net-zero commitments. Trinity Life Sciences has identified several recent trends driving this shift including increasing Health Technology Assessment (HTA) requirements, investment reporting, patient and healthcare provider (HCP) demands for greener options, heightened awareness of waste and a…

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Webinars

Generative AI in Pharma – Five Years From Now

Available On Demand

Generative AI is having a transformative impact on the pharmaceutical industry. Drugmakers are partnering up with companies like Insilico Medicine, Exscientia, BenevolentAI, and more to leverage their respective generative AI-powered platforms and applying them across the pharma value chain: from accelerating drug discovery and optimizing clinical trials, to improving operational efficiencies and enabling personalized treatments that promise better outcomes. What progress has been made by the pharma companies in integrating generative AI into their operations and what advances would we…

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Blog

Foundational Differentiation: CE Requires Efficient Operationalization of Data

Published November 5, 2024

What is data operationalization, and why is it important in life sciences? The ability to integrate insights from your data into your business workflows is commonly referred to as data operationalization. Throughout life sciences organizations, functional needs and behaviors have evolved, making data operationalization at scale a vital source of competitive advantage for life sciences. It is no longer enough to derive business strategy from data to ensure a competitive advantage. Executives now expect real-time updates from the market—and patients…

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Briefs

Global Dossiers in the Joint Clinical Assessment Era: Impacts and Implications

Joint clinical assessment (JCA) is a European Union (EU) initiative intended to improve patient access to health technologies in Europe through a harmonized clinical health technology assessment (HTA) process. From January 2025, all new oncology medicines and advanced therapy medicinal products will go through the JCA process, followed by all orphan medicinal products from 2028 and all new medicines from 2030. The JCA process will run parallel to European Medicines Agency (EMA) regulatory evaluation and will involve submission of a…

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Briefs

Assessing the Influence of ICER Reports on U.S. Payer Decision Making

The Institute for Clinical and Economic Review (ICER) is an independent, non-profit research organization dedicated to assessing the value of healthcare interventions, including diagnostics, devices, digital therapeutics and prescription drugs. Although ICER’s assessments do not represent a mandate for product funding or pricing in the U.S. in the same way as, for example, National Institute for Health and Care Excellence (NICE) assessments in the U.K., public reports on a product’s value are bound to influence discussions and negotiations between payers…

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Webinars

The Future of Patient Finding

Available On Demand

Patient finding is more than a buzzword. Ready to challenge the status quo? With more data, advancements in AIML and greater access to insights, it is not surprising that patient finding is evolving. Many pharma organizations have deep-rooted ideas about what patient finding requires, but they often miss the opportunity to put the patient at the center. Join Trinity Life Sciences’ experts as we debunk common misconceptions and discuss the actionable potential of patient finding throughout the drug development lifecycle. We…

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White Papers

Moving the Needle: Lessons from the 2023 Launch Class

The 2023 launch class exceeded Trinity Life Sciences’ expectations with only 50% underperforming their pre-launch first year forecasts while 39% overperformed, indicating an improvement from prior years (54% and 35%, respectively, for 2020–2023). This was driven by notable improvements in “Specialty and Large Market” products (36% overperformed vs. 18% average in years prior) and First Launch Companies (33% overperformed vs. 20% in years prior). The needle is moving. Complete the form below to access the full white paper By submitting…

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White Papers

2023 NRDL Pricing Implementation and Market Access Outcomes Update

The National Reimbursement Drug List (NRDL) negotiations are expected to conclude by November 2024, with pricing outcomes gradually being revealed starting in January 2025. The Trinity Life Sciences team has reviewed the 2023 NRDL inclusion and pricing results, drawing some key learnings. Key Takeaways from the 2023 NRDL Update Continued importance of the NRDL Accelerated access for innovative drugs Evolving NRDL policy and payer landscape Complete the form below to access the full white paper By submitting this form, creating…

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Briefs

A Pharma Operations Lens on Commercial and Medical IT Project Support

Improving partnerships is a crucial aspect of successful organizations. However, many companies face challenges in aligning their Commercial Operations and Information Technology teams. These conflicts often lead to inefficiencies in processes, resources and functionality, which ultimately impact the overall capabilities of the organization. To address these challenges, companies have implemented various strategies to enhance collaboration and alignment. Our observation suggests that the key to resolving these issues lies in fostering strong relationships between the teams. During our conversations with industry…

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Webinars

Who “Owns” the Customer in Customer Engagement?

Available On Demand

In your company, is it Sales, Marketing, Analytics, Operations, Medical…? If you are struggling to answer this question, you are not alone. With the rising adoption of digital and virtual approaches to customer engagement, companies are facing more complexity in commercialization. Organizations that lack clarity find that achieving the desired impact from customer engagement strategies remains elusive—despite significant investment and transformation. Join Trinity’s Customer Engagement experts in a lively panel discussion hosted by Nancy Phelan, Senior Vice President. We will…

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