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Webinars

A Massive Change Ahead in CRM: Predictions and Implications for Pharma

January 29, 2025 | 1:00 - 1:45 PM ET

Are you ready for the transition and change being forced on the pharmaceutical industry given the unprecedented Customer Relationship Management (CRM) changes announced by Veeva, Salesforce and IQVIA? The status quo is not an option. The CRM decision will influence commercial and medical data strategy and management, commercial interface architectures, marketing automation and customer engagement, integration of Next Best Action (NBA) tools, reporting and intelligence.

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Webinars

An Enterprise-Wide Approach to Delivering Meaningful Competitive Insights: A Demo

Available On Demand

Join Trinity Life Sciences for a virtual demo where Michele Andrews—Principal & Head of Dynamic Market Intelligence, Steve Hisaw—Vice President of Client Development, Tarra Maeshima—Director of New Products & Strategy and Meredith Zoch—Associate Principal will demonstrate Trinity’s new Market Intelligence Dashboard, a unique CI solution. Trinity Market Intelligence Dashboard is a web application, offering CI leaders a steady stream of curated data and insights through the power of AI-enabled automation and the expertise of a dedicated team of “Intelligence strategists.”…

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Webinars

2022 NRDL Pricing Implications and Access Outcomes

Available On Demand

What are the latest pricing dynamics from the 2022 NRDL update that manufacturers should learn to succeed in China market access? The 2022 National Reimbursement Drug List (NRDL) negotiation has recently published the list of successfully negotiated drugs and their post-negotiation prices. The results indicate an improved access environment for new and high-cost innovative therapies. In this webinar, Trinity Life Sciences’ Value, Access and Pricing experts will provide an in-depth analysis of the 2022 NRDL and key trends from previous…

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Webinars

Artificial Intelligence & Machine Learning 101

Available On Demand

You have likely heard all the buzz around Artificial Intelligence and Machine Learning (AIML), but what does it really mean? It’s time to cut through the complexity during Trinity Life Sciences’ AIML 101 webinar. This webinar is designed for the AIML novice, who knows very little about the topic but doesn’t want to be left behind. AIML is here. Be ready with Trinity. Key Webinar Topics What is Artificial Intelligence? What is Machine Learning? Are they different? We’ll demystify how…

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Blog

Inflation Reduction Act (IRA): ISPOR Key Takeaways

Published July 10, 2023

While attending the ISPOR US 2023 conference in Boston this year, Trinity team members had the opportunity to connect with industry colleagues, present original research, and participate in research panels and discussions regarding key industry trends. One top of mind industry topic for many attendees and presenters was the recent enactment of the 2022 Inflation Reduction Act (IRA). Throughout the conference, several key health policy implications stemming from the IRA for the biopharma industry were explored.  Long-term Pricing Pressure for…

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White Papers

2023 Trinity Annual Drug Index

This report, the fifth in our Trinity Drug Index series, outlines key themes and emerging trends in the industry as we progress towards a new world of targeted and innovative products. We provide a comprehensive evaluation of the performance of novel drugs approved by the FDA in 2019, scoring each on its commercial performance, therapeutic value, and R&D investment. 2019 saw 53 unique drug and biologic approvals, of which the majority were neurology (~23%) followed by oncology (~21%). In this…

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Blog

ISPOR 2023 Trinity Panel: Enabling Patient Access to Digital Therapeutics – The Optimal Approach?

Published June 21, 2023

Monica Martin de Bustamante, Sr. Partner of Trinity’s Evidence, Value, Access, and Pricing (EVAP) team, moderated an exciting conversation at ISPOR 2023 Global in Boston earlier this month. Monica spoke with Lisa Marsch, Ph.D., Benjamin Parcher, PharmD, MS, and Fulton Velez, MD, MS, MBA, all experts in the field of Digital Therapeutics (DTx), about the role of evidence development in the approval of DTx to date, and what evidence development requirements could look like in the next five years. Past…

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Webinars

Driving Commercial Success with AI: Build, Calibrate and Operationalize

Available On Demand

Now Available On Demand: In today’s cutthroat life sciences marketplace, commercial effectiveness in all its parts has never been so important.  From field force effectiveness to optimization of promotional investment through to Next Best Action implementation, tailoring the customer experience through content and tactics is the focus. Cross-functional coordination across teams and operationalizing at scale are the goal. Come join Nabha Subramanya, VP of Data Science at Trinity Life Sciences and Anushank Anand, Director in Trinity’s Analytics practice, as they…

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Briefs

Leading the Evolution in Commercial Operations

This advisory brief incorporates learnings from TGaS Advisors’ 2023 Spring Summit, which brought together the industry’s top commercial operations, market access and medical affairs executives to discuss the hottest trends, address concerns and prepare for future challenges. Leaders from more than 100 emerging, mid tier and large tier biopharmaceutical companies attended function specific sessions. Leaders shared perspectives, made recommendations and collectively thought through alternative paths for key decisions for today and beyond. Complete the form below to access the full…

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Webinars

Generating Robust Insights to Develop a Compelling Value Story with RWE

Available On Demand

The unprecedented availability of rich RWE data sources gives HEOR, Value and Access and Medical leaders the opportunity to be more intentional than ever before. High-quality, compelling evidence is now a necessity, not just for high-value therapies playing in the rare disease space—but also more broadly, to show reduced unmet needs, health care resource utilization (HCRU) and cost offsets. Deep experience using industry-leading data sources, tech-enabled methodologies and therapeutic expertise allow Trinity experts to choose the right data for each…

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Blog

ISPOR US 2023: Key Topics and Themes

Published June 16, 2023

Last month, Trinity attended the ISPOR 2023 conference in Boston. The main theme of the conference was “Impacting Innovation, Value and Healthcare Decision Making”, which facilitated unique discussions and workshops across different stakeholders in the life sciences, including manufacturers, regulatory leaders and health economists. Topics included discussions on the role of artificial intelligence (AI) in HEOR, innovation in evidence generation, the latest trends in health policy and a myriad of others. A highlight for Trinity Life Sciences was presenting 12…

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