Briefs
Throughout 2021, we’ve continued to face historic, massive challenges related to the ongoing global pandemic. Life sciences enterprises, and essentially all industries, grappled with decisions large and small. Priorities for Commercial and Medical Affairs organizations in the life sciences industry shifted as you worked feverishly to evolve virtual and digital channels to engage with customers as well as internal teams. Developing capabilities and skills in new ways of working came to the forefront, along with new challenges related to vaccinations…
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Briefs
The elimination of third-party cookies is not a new concept. Safari and FireFox eliminated them a few years back. However, now the largest used browser (Chrome) is joining FireFox and Safari, announcing the imminent removal of third-party cookies in 2022. Organizations are attempting to navigate the impact and identify alternatives. Driven by increased user privacy, Google’s decision will require fundamental changes across media and advertising platforms.
The departure of third-party cookies will change the way pharmaceutical companies, in fact all…
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Briefs
As the year began, we couldn’t have foreseen the unprecedented impact the COVID-19 pandemic would have on US and Global enterprises. By mid-March, we were in lock-down, and priorities for Commercial and Medical Affairs organizations in the life sciences industry shifted. Leaders were working feverishly to enable virtual and digital channels to engage with customers as well as internal teams. Companies reached out to TGaS Advisors for our guidance in navigating this uncharted territory, and we stepped up to proactively…
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Briefs
Trinity has heard numerous organizations express frustration with their data management provider. Common challenges include quality issues, timeliness and lack of flexibility. Switching to another provider isn’t as hard as you think. In this advisory brief, we outline the top five things to keep in mind if you are considering a switch.
Please complete the form to download a copy of our Advisory Brief: Frustrated with Your Current Data Management Provider?
By submitting this form, creating an account, and/or using…
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Briefs
Companies throughout the life sciences industry are looking for the best ways to model scenarios for the future of COVID-19 and incorporate those decisions into their forecasting and decision-making.
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Briefs
A life science company engaged TGaS Advisors to:
Investigate drivers for gender diversity in VP/SVP commercial roles
Benchmark high-performing companies (in/ex industry) with above-average numbers
of women in executive roles
Benchmark the key competencies and skills of women in executive commercial roles
Complete the form below to view the brief…
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Briefs
Trinity explores some of the immediate challenges presented to New Products Planning (also known as Early Commercial Planning or New Product Commercialization) groups.
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Briefs
While COVID-19 is grinding world economies to a potentially disastrous halt, the pharmaceutical and biotech industry continues to move forward at a slower pace.
How can companies ensure an agile launch despite the uncertainty and ensure launch success during and in a post-COVID-19 world?
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Briefs
Highlights from Trinity’s Recent Research Focused on Telehealth
Since earlier this year when the COVID-19 virus outbreak began and quickly made its way around the globe, the way in which we operate has changed.
Virtual communication for personal as well as business interactions is on the rise.
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Briefs
Highlights from Trinity’s Recent Research Focused on European HCP
The COVID-19 pandemic continues to have an unprecedented impact on our lives and is disrupting businesses as it spreads worldwide.
As the EU5 countries comprise some of the most important pharmaceutical markets, and with Italy, Spain and France includes countries which have been impacted significantly from COVID-19, Trinity aimed to understand the impact on HCP engagement with Market Research.
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