Trinity Life Sciences looks forward to its sponsorship of PMSA 2025 on May 18 – 21 in Hollywood, FL. Visit booth #105 to learn more about how our innovative solutions can help you achieve commercial success. Be sure to join Nabha Subramanya, Vice President of Data Science, and Amod Athavale, Director and Head of Integrated Insights, for their breakout session on “GenAI-based HCP Segment Avatars: Interactive Sales Training Tools with Context.” Full abstract below.

Breakout Session on Monday, May 19 from 2:35 PM – 3:05 PM

Join Nabha Subramanya, Vice President of Data Science, and Amod Athavale, Director and Head of Integrated Insights, for their breakout session on “GenAI-based HCP Segment Avatars: Interactive Sales Training Tools with Context.”

Pharmaceutical sales representatives often face challenges in accessing and retaining complex, segment-specific information about Healthcare Professionals (HCPs) during training and customer interactions. This session introduces an innovative Generative AI (GenAI)-powered avatar/bot that addresses these challenges by acting as an interactive training and application tool for sales representatives.

Key Features:

• Dynamic HCP Profile Switching: The bot enables users to  switch seamlessly between HCP segment profiles
• Contextual Information Retrieval​: Sales reps can query the bot ​using natural language, such as “Is this HCP interested in ​learning about drug access?” ​and receive precise, relevant ​and data-driven answers
• HCP Segmentation and ​Insight Retrieval​: When HCP details are entered, the bot identifies their segment, retrieves relevant segment-specific details and tailors responses accordingly

Leveraging advanced prompt engineering and domain-specific knowledge, the bot simulates real-world interactions to help sales reps develop a deeper understanding of customer personas and improve communication strategies. This solution represents a significant advancement in sales training by reducing training time, increasing knowledge retention and enhancing confidence during customer interactions.

Key Outcomes:

• Reduced Training Time: ​Sales reps quickly acquire and retain essential segment-​specific knowledge​
• Enhanced Engagement: Contextually relevant responses improve rep confidence in handling complex queries​
• Increased Knowledge Retention: Dynamic simulations allow reps to practice and internalize segment-specific insights

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