Global Value Messaging and P&MA Strategy for a CAR-T Cell Therapy

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Trinity completed an engagement to support the successful launch of a CAR-T cell therapy with distinct clinical profile in a competitive landscape.

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Client Situation

The client asked Trinity to develop and externally validate global payer value messages and the associated evidence set for their CAR T cell therapy. They also required support with developing a robust global pricing and market access strategy for their asset.

Trinity’s Solution

Trinity conducted focus groups and In-Depth-Interviews (IDIs) with key payer and provider stakeholders in scope markets to understand the evolving cell therapy landscape and identify unique opportunities and challenges that are relevant for “one-time” therapies.


  • Outputs from internal workshops summarizing alignment among cross-functional stakeholders
  • Refined value story and supporting exhibits for the CAR-T cell therapy
  • Key learnings and actionable recommendations informing pricing and market access strategy

Project Outcomes & Impact

The client was provided with an impactful value, access, and pricing strategy for a CAR-T cell therapy product to successfully convey differentiation in an increasingly crowded and competitive environment.

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