Early Adopter Identification Engine

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Client Situation

In order to plan and efficiently utilize their sales and marketing efforts, a mid-sized biopharma client wanted to identify HCPs likely to adopt their drug in the early stage of launch

Trinity’s Role

Developed an Early Adopter Identification Engine to predict which prescribers were likely to adopt the drug in the initial launch stage
Collaborated with internal stakeholders and downstream partners for seamless execution
Created a customizable dashboard for HCP profiling, targeting prioritization and sales pattern identification
- Identified and segmented early adopters in different segments through and various
  classification factors

Project Outcomes

Use of the Early Adopter solution delivered double* the adoption rate compared to the control group

*Lift percentage was obtained using test control methodology implemented during the targeting process

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