Home / Intelligence / Case Studies / Early Adopter Identification Engine
Client Situation
In order to plan and efficiently utilize their sales and marketing efforts, a mid-sized biopharma client wanted to identify HCPs likely to adopt their drug in the early stage of launch
Trinity’s Role
- Developed an Early Adopter Identification Engine to predict which prescribers were likely to adopt the drug in the initial launch stage
- Collaborated with internal stakeholders and downstream partners for seamless execution
- Created a customizable dashboard for HCP profiling, targeting prioritization and sales pattern identification
- Identified and segmented early adopters in different segments through and various
classification factors
- Identified and segmented early adopters in different segments through and various
Project Outcomes
- Use of the Early Adopter solution delivered double* the adoption rate compared to the control group
*Lift percentage was obtained using test control methodology implemented during the targeting process
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