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Trinity designed staggered quantitative research to assess the impact of national guidelines on uptake of a biomarker among HCPs and payers.
The client wanted to understand the impact of national physician society guidelines on uptake / acceptance of an innovative biomarker based on developed patient vignettes, and expectations for updates to payer diagnostic testing polices.
Trinity conducted qualitative research, fielding a survey with physicians and payers, to determine current physician utilization and payer coverage of biomarker diagnostic test and track evolution in payer policies and physician utilization with Wave II of the survey 6 – 12 months later.
- Interim findings of current physician utilization and payer coverage of the biomarker diagnostic test
- Final deliverable presenting the impact of the guidance on physicians and payers and providing recommendations to improve perception of the biomarker
Project Outcomes & Impact
Research findings helped the brand team to understand how the disease landscape will evolve as availability and adoption of the biomarker expands in the market, and then track this evolution on a longitudinal basis.
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