Surgical Procedures Are Moving to Ambulatory Surgical Centers (ASCs) – or Are They?

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For decades, surgical procedures were confined to hospitals where patients would be admitted to the inpatient ward for days, and often weeks, for recovery and monitoring. Increasingly, as technology, technique and safety improved, hospitals began to offer outpatient surgery to patients to drive profitability and an improved patient experience.

Most recently, ambulatory surgical centers (ASCs) – standalone, highly efficient same-day operating facilities that are detached from hospitals – have emerged in the United States. ASCs can offer the same quality of surgical care and innovative technologies, often with significantly reduced overhead costs and financial burden on the patient, compared to hospitals. The result is a clear (and well-publicized) movement in surgical procedure volume from the hospital to the ASC setting.

The premise of this brief is not to dispute this market fact, but rather to demonstrate that this macrotrend may or may not be applicable to your business, or at least parts of it.

Through a series of cases studies, we will illustrate how site of service can vary significantly by region and highlight specific procedures that have shifted, or are shifting, to ASCs – and some that are not. By leveraging our real-world data and industry experience, we hope to provide clarity on where surgical procedures are happening in the U.S. and what is driving this movement (or lack thereof).

The goal of this brief is to illustrate how your organization can develop more informed commercial targeting and engagement strategies in ASCs, by utilizing data and objective insights, to maximize product adoption, penetration and revenue.

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