Dynamic Market Intelligence Thought Leadership

Successfully Navigating the Seas of Competitive Intelligence in Life Sciences

Staying afloat, course correcting and preparing for future challenges

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In life sciences, we are all swimming in a sea of information.

We have access to a staggering amount of data that was unimaginable even 5 years ago—and demand for data and information remains high even with the recent economic slowdown.

Consider this:

  • ClinicalTrials.gov lists more than 400,000 studies worldwide in 2022, compared to about 2,000 in the year 2000.
  • Over the past decade, the number of medical publications has grown by 86%.
  • The number of pharma and biotech company documents increased 425% from 2011-2021
  • The number of global publicly traded biotech companies increased by 124% from 2012‑2021

As there is more information in biopharma available than ever before, it becomes increasingly harder to sift through that information and find actionable competitive intelligence.

How do we, as one of the industries most interested in competitive insights, process this amount of information coming at an ever-increasing pace? It is up to our competitive intelligence teams—in partnership with stakeholders throughout our companies—to triage, filter and interpret this information. To find out how companies are handling the volume and velocity of data and optimizing their approach to valuable competitive intelligence, Trinity Life Sciences’ Dynamic Market Intelligence team conducted a total of 21 hourlong qualitative interviews with 14 CI Leaders (those who have ownership of competitive intelligence) and seven CI Partners (those who are key stakeholders and the principal recipients of the intelligence).

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