Home / Intelligence / Briefs / More than a Science: The Art of Interviewing Patients for Qualitative Medical Research
As researchers and clients, we deem the insights of Health Care Professionals (HCP) as being crucial to the development of life saving, game-changing therapies. We require highly skilled, disease-conversant moderators who can match medical terms and treatment protocols with the best of them.
Patient Insights work is vital when it comes to moving the needle toward the creation of ever more efficacious therapeutic options, ultimately leading to better health outcomes. Insights gleaned from patient conversations provide vital end user inputs that HCPs can only THINK they know.
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