TGaS Annual MarTech and AdTech Landscape

Navigating the MarTech Jungle: An Analysis of The Technology Powering 160+ Pharma Brands.

In today’s hyperconnected digital landscape, the marketing technology (MarTech) space has exploded into a complex ecosystem of over 10,000 potential vendors and services. The sheer volume of available options presents opportunities for pharmaceutical brands to optimize their performance and gain a competitive advantage.

In this white paper, TGaS has meticulously reviewed the technology powering 160+ patient websites to understand which tools are leading in their respective categories and identify trends across companies. By analyzing the vast array of platforms and solutions, our study reveals patterns and insights that will shape the future of pharmaceutical marketing. Moreover, our examination highlights emerging innovations to monitor and new offerings that become integrated within the larger cloud ecosystems. Equipped with this knowledge, pharmaceutical companies can inform internal decisions about their current MarTech stack and validate how others operate across the industry.

Get your FREE excerpt to see a ranking of the top MarTech and AdTech based on brand utilization across the pharmaceutical industry.

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