Measuring the Impact of Field Medical Affairs

Demonstrating the value of Field Medical Affairs has, to date, been a challenge due to its qualitative and non-promotional nature. Traditional, activity-based metrics have missed the mark on translating Field Medical Affairs activities to tangible milestones, such as changes in HCP perception, HCP advocacy or closing critical care gaps that impact overall patient outcomes.

When developing Key Medical Objectives (KMOs) and impact measurement models for Field Medical Affairs, several factors must be considered: the organization’s size, structure, specific roles, therapeutic area, asset lifecycle stage and strategic priorities. A flexible, customized model is critical to adapt to the evolving role of Field Medical Affairs, allowing teams to prioritize different measures based on their unique needs and situations. Additionally, HCP perceptions and patient outcomes should be prioritized over quantitative activity metrics with the goal of enhancing clinical practice and standards of care. As an industry, we must acknowledge that implementing this paradigm shift requires time and thoughtful investment.

Trinity Life Sciences advocates for careful, rigorous planning and tailoring the right Field Medical Affairs impact measures to meet our clients at their point of need. Trinity offers extensive expertise and a wide range of capabilities to support clients through this transformation, helping them build a “Best in Class” Field Medical Affairs program.

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