Julie is a seasoned market research leader in the life sciences, with more than 13 years of experience leading strategic market research for pharmaceutical, MedTech and digital health products in various stages of commercial development. Her expertise supports a wide range of both qualitative and quantitative research needs, including opportunity assessment, patient journey, customer segmentation, demand estimation, brand positioning, promotional communication testing and performance tracking. Julie is well versed in a broad set of therapeutic areas, including CNS disorders, cardiovascular & metabolic disorders, infectious disease, immunology, oncology and women’s health. She holds a BS in Systems Engineering & Economics from the University of Virginia and an MBA from the Kellogg School of Management at Northwestern University.