John Greenaway

John Greenaway

Value, Access & Pricing

John has 25 years of consulting experience and is currently a leadership team member within Trinity’s Evidence, Value, Access and Pricing (EVAP) practice. John is an expert in U.S. Reimbursement and Contracting where he focuses on Market Access Strategy through Managed Care and Provider / GPO Contract Strategies and sustainable contract structure and design. In these efforts, he has also developed a deep understanding and experience with U.S. government pricing, 340B / PHS, gross to net (GTN), and market access analytics. John’s teams establish pricing and contract scenario planning leveraging data-driven financial model insights to provide decision support to senior leadership and operational teams.

John’s therapeutic areas of expertise includes oncology, immunology, neurology, hemophilia and ophthalmology. John has led several Trinity white papers and webinars, including Innovative Contracting Solutions in a Changing Healthcare Landscape, Confident Contracting: Optimize and Accelerate Key Decisions with Tech-Enabled Impact Projections and What’s Keeping Payers Up at Night?

John is a former United States Air Force officer who holds an MBA from the Kellogg School of Management and a BS in electrical engineering from the University of Michigan.

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