Pharma sales reps juggle digital tools, data and AI, but physician relationships are more important than ever

Marketing & Pharma  |  January 31, 2025

“Now is the right time for organizations to step back and say ‘what do we need organizationally to make the very valuable in-person engagement, whether it’s from a rep, medical science liaison, nurse educator or whomever, how do we set them up for success and help them show up as relevant, useful and fully compliant,” Nancy Phelan, Senior Vice President & Head of Customer Engagement

Read more from Nancy and other industry leaders in Marketing & Pharma’s article, “Pharma sales reps juggle digital tools, data and AI, but physician relationships are more important than ever.”