Webinars
Available On Demand
December 1st, 2021 | 1:00 pm EST
In today’s highly competitive market, innovation and creativity are critical to create a strong Brand Strategy that supports meaningful differentiation. A key challenge for life sciences companies in 2022 will be to identify the clearest strategies to address brand performance and assessing brand health for their unique context. Whether your brand is on-market already or is preparing for launch, leveraging a nuanced, evidence-based view of performance drivers – from prescriber adoption, to payer…
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Webinars
Available On Demand
Among recent hot topics in pharma & biotech, few have been more prevalent than Agile methodologies–but what does “Agile” mean for pharma versus other industries? What are the critical Agile considerations unique to pharma, and what ad/promo, commercial operations, and compliance factors must be taken into consideration when setting up projects or pilots?
During this webinar, TGaS Advisors, a division of Trinity Life Sciences, explores what commercial pharma leaders need to know when considering implementation of Agile methodologies. Driven by…
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Briefs
The elimination of third-party cookies is not a new concept. Safari and FireFox eliminated them a few years back. However, now the largest used browser (Chrome) is joining FireFox and Safari, announcing the imminent removal of third-party cookies in 2022. Organizations are attempting to navigate the impact and identify alternatives. Driven by increased user privacy, Google’s decision will require fundamental changes across media and advertising platforms.
The departure of third-party cookies will change the way pharmaceutical companies, in fact all…
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