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Webinars

Who “Owns” the Customer in Customer Engagement?

October 3, 2024 | 1:00 - 1:45 PM ET

If you are struggling to answer this question, you are not alone. With the rising adoption of digital and virtual approaches to customer engagement, companies are facing more complexity in commercialization. In this webinar, we will bring new, real-world insights and data to the increasingly common challenge of who “owns” the customer and how to effectively collaborate cross-functionally to drive performance.

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Scientific Publications

Unmet Need Associated With Available Therapeutic Options For Management Of Dyspareunia Related To Genitourinary Syndrome Of Menopause: A Systematic Literature Review

Genitourinary syndrome of menopause (GSM) is a chronic, progressive condition affecting up to 60% of post-menopausal women in the United States. Dyspareunia, or pain with sexual intercourse, has been recognized as one of GSM’s most bothersome symptoms. Despite high prevalence and availability of treatments, many women are not adequately managed, and unmet need remains. The objective of this systematic literature review was to characterize the unmet need. Authors S.S. Faubion, S.S. Karkare, K.R. Hennegan, N. Hadker, B.R. Robinson, M.Z. Lim-Watson…

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Scientific Publications

Predicting Hypoparathyroidism Diagnosis In Medicare Claims — Exploring The Utility Of Sequence Analysis

Claims-based prediction models commonly use dichotomous indicator variables (e.g., presence/absence of disease) or count variables (e.g., frequency of claims) as predictors. The research objective was to compare the predictive ability of this standard model with other models that account for the sequence of events. The models were applied in the context of predicting hypoparathyroidism diagnosis among Medicare beneficiaries. Authors Site Li, Bingqing Yu, Xinyi Wang, Guangyan Yu, Diptanshu Singh, Gavin Miyasato, Masanao Yajima Journal ISPOR Meeting, May 2019 View publication…

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Scientific Publications

Assessing Healthcare Resource Utilization Across Segments of Obesity — A Retrospective Claims Study

Obesity is a disease that is caused and influenced by genes and the environment. Whether different etiologies or presentations of obesity result in homogeneous disease burden and/or cost is not well characterized. The objective is to determine whether there are distinct segments within the pool of patients who are obese that are differentiated by clinical characteristics, and quantify their healthcare resource utilization (direct healthcare costs [HCC]), using U.S. claims data. Authors Marissa Suh, Monica Fay, Amy McCagg, Ida Moeller, Scott…

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White Papers

How to Approach Asset Valuation in Pharma & Biotech:

Pharma and biotech companies are innovation drivers at the frontlines of research and development. To fund and support this promising science, there is a great need for partnerships and mergers and acquisitions (M&A) to drive the growth/pipeline of the industry. For these collaborative relationships to occur, understanding the value of a company’s underlying assets is of the utmost importance. Since Trinity’s founding, multiple pharma and biotech clients have relied on its expertise in forecast and valuing assets. These engagements have…

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