Home / Intelligence / Case Studies / NBA Insights Solution
Client Situation
As part of an enterprise-wide Digital Transformation initiative, our client was looking to optimize effectiveness of marketing execution channels—and maximize clinical and commercial outcomes—by personalizing campaigns through engaging HCPs with the most relevant content (safety, efficacy, support, etc.)
The client was first looking to scale an existing brand-specific NBA solution across all their inline brands. However, there were several challenges with the initial application and this approach:
- Basic, limited functionality with no prediction capability around sequential touchpoints
- High computational architecture with many manual handoffs, resulting in high infrastructure costs and operational complexity
- No inherent scalability built into the solution architecture, making implementation across brands cost-prohibitive
Trinity’s Role
Trinity’s NBA solution was deployed and scaled to 8+ brands across multiple TAs to provide the client with an enterprise NBA insights platform, including:
- A unified, transparent knowledge base
- Simple, intuitive management from an operational perspective
Project Outcomes
- 75% reduction in processing time through our optimized, productized solution architecture
- Reduced cost by $3M per year through configurable scale, low maintenance platform and infrastructure cost savings
- AIML-based predictions resulted in:
- 30% lift across digital engagements
- 23% increase in field force triggered emails
Related Intelligence
Blog
Empowering Field Teams: A Case Study in AI-Driven Call Planning
Field sales serve as the primary bridge between companies and healthcare professionals to build trust, provide valuable information and drive product adoption. Effective call planning is essential, as it allows reps to prioritize their engagements, tailor messaging and maximize their impact. The introduction of new technologies to streamline or enhance field operations comes with inherent […]
Read More
Webinars
The GenAI Advantage: Empowering Pharma Customer-Facing Teams
Available On Demand
Join us for the first webinar in our “AI Innovations in Life Sciences” series to learn how generative AI (GenAI) can transform the way customer-facing teams (sales reps and medical science liaisons) operate in life sciences companies. Discover practical applications of GenAI to enhance call planning and customer engagement and help field teams translate data […]
Watch Now
White Papers
Technology with a Point of View: Encoding Life Sciences Expertise with AI
Discover how Trinity Life Sciences is transforming pharma commercialization with generative AI (GenAI). In this white paper, experts share how Trinity’s GenAI-powered solutions are reshaping Medical Affairs, Field Insights, Competitive Intelligence and more—delivering faster insights, reducing friction and unlocking new value across the organization. What You’ll Learn: Download the Full White Paper Fill out the […]
Read More