Home / Intelligence / Case Studies / NBA Insights Solution
Client Situation
As part of an enterprise-wide Digital Transformation initiative, our client was looking to optimize effectiveness of marketing execution channels—and maximize clinical and commercial outcomes—by personalizing campaigns through engaging HCPs with the most relevant content (safety, efficacy, support, etc.)
The client was first looking to scale an existing brand-specific NBA solution across all their inline brands. However, there were several challenges with the initial application and this approach:
- Basic, limited functionality with no prediction capability around sequential touchpoints
- High computational architecture with many manual handoffs, resulting in high infrastructure costs and operational complexity
- No inherent scalability built into the solution architecture, making implementation across brands cost-prohibitive
Trinity’s Role
Trinity’s NBA solution was deployed and scaled to 8+ brands across multiple TAs to provide the client with an enterprise NBA insights platform, including:
- A unified, transparent knowledge base
- Simple, intuitive management from an operational perspective
Project Outcomes
- 75% reduction in processing time through our optimized, productized solution architecture
- Reduced cost by $3M per year through configurable scale, low maintenance platform and infrastructure cost savings
- AIML-based predictions resulted in:
- 30% lift across digital engagements
- 23% increase in field force triggered emails
Related Intelligence
Webinars
Unlocking Medical Impact with AI
September 18, 2025 | 1:00 – 1:45 PM ET
Medical Affairs teams are under growing pressure to deliver faster insights, smarter engagement, and measurable value—yet many are limited by manual processes, fragmented data, and time-intensive workflows. Join us for the next webinar in our “AI Innovations in Life Sciences” series, where Trinity experts will show how it is possible with AI to unlock deeper, novel insights, power efficient workflows, and drive greater impact in the Medical Affairs field and headquarters functions.
Sign Up Now
Blog
Trinity Life Sciences Unveils Groundbreaking Trinity Digital Affinity, Powered by DeepIntent, to Transform HCP Engagement for Life Sciences
In today’s fast-evolving digital landscape, life sciences companies face a critical challenge: reach the right healthcare professionals (HCPs) with the right message, through the right channels, at the right time. At Trinity Life Sciences, we’re proud to help our clients meet that challenge head-on with the launch of Trinity Digital Affinity, powered by DeepIntent. This […]
Read More
Analyst Reports
Trinity Life Sciences Secures Prestigious Leader Position in Everest Group’s 2025 PEAK Matrix® for Life Sciences AI & Analytics Excellence
Trinity Life Sciences is a Leader in Everest Group’s 2025 Life Sciences AI and Analytics Services for Commercial PEAK Matrix® Assessment—with its distinction rooted in exceptional, tangible outcomes delivered for clients across the life sciences sector.
Read More