Hyper-personalized HCP Recommendations

Home / Intelligence / Case Studies / Hyper-personalized HCP Recommendations

Client Situation

The objective was to increase market share of target prescribers through an AI-powered Next Best Action model

Trinity’s Role

We were able to deploy this solution in 3 weeks. The project included:

  • Discussions with the client team to finalize standardized business rules for brand-agnostic data and KPI definitions
  • Master dataset development through applying business rules and automated monthly PySpark code refreshes
  • State-of-the-art machine learning algorithms like reinforcement learning, deep neural networks with dynamic recalibration and automated hyperparameter tuning for enriching HCP recommendations
  • Automated data engineering pipelines to append the recent data to master data set at regular intervals
  • Sequential Content – channel combination is recommended for each HCP at timely intervals without any manual intervention

Project Outcomes

This project resulted in a 9% increase in engagement rate. Deliverables included:

  • Hyper-personalized recommendations for HCPs with relevant content, channel and sequence
  • A parameterized, brand-agnostic model with incremental training enabled, which adapts to changing prescriber behavior and provides optimal recommendations
    • Seamless data flow to and from channel partners
    • Re-usable and modularized codes to help in quick enhancements, easy refreshes and reduction of additional effort
    • Self-learning enabled in final recommendations – results are updated based on recent engagements

“We are happy with this ‘Re-configurable White Box Solution.’ Several man-hours that usually go in other projects are avoided here due to parameterization and config creations. Most of all, being able to change the rules without help from the development team at any point is very helpful with quick changes in requirements and ad hoc analysis.”

 

Related Intelligence

Blog

AI-driven Advancements in Life Sciences

The momentum behind AI-driven advancements in life sciences has never been stronger, and this trend was spotlighted in Everest Group’s new 2025 PEAK Matrix® report, “Life Sciences AI and Analytics Services for Commercial PEAK Matrix® Assessment 2025.” Trinity Life Sciences is honored to be recognized as a Leader in this comprehensive assessment, a distinction rooted […]

 Read More

Webinars

Making Segmentation Real with AI Webinar Series

September 30, 2025 | 1:00 PM ET & October 16, 2025 | 12:00 PM ET

“This is the gold standard approach to segmentation.” —Trinity Life Sciences’ client and repeat Weave user Life sciences companies often struggle with fragmented data, complex segmentation solutions, and difficulty translating analytical segments into actionable engagement strategies. Join us for a two-part webinar series showcasing two of Trinity’s AI-enabled solutions, Real Insights Weave and Auras, designed to […]

 Sign Up Now

Webinars

Unlocking Medical Impact with AI

September 18, 2025 | 1:00 – 1:45 PM ET

Medical Affairs teams are under growing pressure to deliver faster insights, smarter engagement, and measurable value—yet many are limited by manual processes, fragmented data, and time-intensive workflows. Join us for the next webinar in our “AI Innovations in Life Sciences” series, where Trinity experts will show how it is possible with AI to unlock deeper, novel insights, power efficient workflows, and drive greater impact in the Medical Affairs field and headquarters functions.

 Sign Up Now