Dynamic Targeting Solution

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Client Situation

A large biopharma customer wanted to develop a dynamic targeting solution for HCPs in a particular market

Trinity’s Role

Using machine learning, Trinity developed a model to predict HCPs’ future prescribing engagement
Segmented prescribers into targeting tiers, updated on a quarterly basis
Prioritized the prescriber tiers

Project Outcomes

Trinity delivered a model with 84% accuracy.*
The solution supports a new, agile approach to call planning and execution to achieve better engagement using advanced analytics to dynamically target HCPs based on their needs, their patient’s needs and their preferences.

*Based on model F1-score

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