Home / Intelligence / Case Studies / Dynamic Targeting Solution
Client Situation
A large biopharma customer wanted to develop a dynamic targeting solution for HCPs in a particular market
Trinity’s Role
- Using machine learning, Trinity developed a model to predict HCPs’ future prescribing engagement
- Segmented prescribers into targeting tiers, updated on a quarterly basis
- Prioritized the prescriber tiers
Project Outcomes
- Trinity delivered a model with 84% accuracy.*
- The solution supports a new, agile approach to call planning and execution to achieve better engagement using advanced analytics to dynamically target HCPs based on their needs, their patient’s needs and their preferences.
*Based on model F1-score
Related Intelligence
Blog
Transforming Data Operations: Adding Value with an Automated, Scalable Data Foundation
In today’s fast-paced business environment, the ability to harness data effectively can be a game-changer. Companies that can quickly integrate and analyze data from various sources are better positioned to make informed decisions, optimize operations and stay ahead of the competition. The complexity of managing diverse data sources, ensuring data quality and maintaining consistent performance […]
Read More
Briefs
2024 Annual Digital Marketing Competency Report
Trinity Life Sciences, a leader in global life sciences commercialization solutions, released its third annual TGaS Digital Marketing Competency Report assessing 150+ biopharma brands through the lens of digital marketing patient/caregiver experiences. The study evaluates the brands across five categories and more than 100 characteristics to understand each one’s digital marketing presence and establish a […]
Read More
Blog
Key Takeaways and Learnings from HLTH 2024
Trinity Life Sciences recently attended the HLTH 2024 conference in Las Vegas. The conference focused on “pushing boundaries to transform the next decade of health” and united stakeholders across the entire healthcare ecosystem, including life sciences professionals, providers, payers, government, healthcare policymakers, investors and more. Trinity’s Customer Engagement team participated in workshops and discussions to […]
Read More