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OMNICHANNEL LENS DELIVERS RICHER INSIGHTS DRAWN FROM BEHAVIORAL SCIENCE AND AI TO DRIVE PRECISE, PERSONALIZED MESSAGES ACROSS CHANNELS
December 16, 2024
TRINITY LIFE SCIENCES APPOINTS JONATHAN JENKINS FROM McKINSEY’S QUANTUMBLACK TO HEAD UP ITS DIGITAL & AI INITIATIVES
December 11, 2024
PFIZER’S NURTEC AND ASTRAZENECA’S BREZTRI SHARE TOP RANKING IN 2024 DIGITAL MARKETING COMPETENCY REPORT
December 5, 2024
Trinity in the News
Marketing & Pharma
AZ and Pfizer top list of best digital pharma marketers, but other brands closing in: study
December 18, 2024
Pharmaceutical Executive
Trinity Life Sciences Releases Annual TGaS Digital Marketing Competency Report
December 6, 2024
Industry Impact Series
Trinity Life Sciences is proud to announce our Industry Impact Series, a thought leadership series that identifies key issues that will revolutionize the way therapeutics are developed and commercialized in the years ahead. The focus of Trinity’s Industry Impact Series in 2024 explores how biopharma can reimagine the blockbuster and translate scientific innovation to commercial success. The series is designed to leverage the totality of Trinity’s background as a life sciences partner supporting strategy, insights and analytics across the product lifecycle.
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Blog
Learnings to Kick-Start 2025: Joint Clinical Assessments and Health Technology Assessments
One trend Trinity Life Sciences has observed and that was reinforced by stakeholders at ISPOR EU is the importance of evidence in healthcare decision-making. This trend was highlighted particularly in the context of joint clinical assessments (JCA) and health technology assessments (HTA). Trinity presented 11 posters at ISPOR EU, 6 of which focused on HTA and/or […]
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Blog
Solving the Cell & Gene Therapy Access Puzzle in the U.S.
Cell and gene therapies (CGTs) have ushered in a new era of medicine, offering patients transformative, even potentially curative solutions, with a single treatment. Despite the clinical promise, barriers to patient access remain given administration complexity, gaps in patient outcome evidence and high costs. As cell and gene therapies become available in new indications beyond […]
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Webinars
A Massive Change Ahead in CRM: Predictions and Implications for Pharma
January 29, 2025 | 1:00 – 1:45 PM ET
Are you ready for the transition and change being forced on the pharmaceutical industry given the unprecedented Customer Relationship Management (CRM) changes announced by Veeva, Salesforce and IQVIA? The status quo is not an option. Life science companies are being forced to evaluate the implications on their customer strategy and operations as the CRM […]
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Media Contact
Elizabeth Marshall
Trinity Life Sciences
emarshall@trinitylifesciences.com