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Featured News Releases
OMNICHANNEL LENS DELIVERS RICHER INSIGHTS DRAWN FROM BEHAVIORAL SCIENCE AND AI TO DRIVE PRECISE, PERSONALIZED MESSAGES ACROSS CHANNELS
December 16, 2024
TRINITY LIFE SCIENCES APPOINTS JONATHAN JENKINS FROM McKINSEY’S QUANTUMBLACK TO HEAD UP ITS DIGITAL & AI INITIATIVES
December 11, 2024
PFIZER’S NURTEC AND ASTRAZENECA’S BREZTRI SHARE TOP RANKING IN 2024 DIGITAL MARKETING COMPETENCY REPORT
December 5, 2024
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2024 Digital Insights: Pfizer’s Nurtec and AstraZeneca’s Breztri Shine
December 5, 2024
Industry Impact Series
Trinity Life Sciences is proud to announce our Industry Impact Series, a thought leadership series that identifies key issues that will revolutionize the way therapeutics are developed and commercialized in the years ahead. The focus of Trinity’s Industry Impact Series in 2024 explores how biopharma can reimagine the blockbuster and translate scientific innovation to commercial success. The series is designed to leverage the totality of Trinity’s background as a life sciences partner supporting strategy, insights and analytics across the product lifecycle.
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5 Key Trends in Global Market Access
Key impacts on the market access and payer environment are beginning to unfold from policies enacted in 2023 and new policies enacting in 2024. To gather insights into the latest trends, Trinity Life Sciences conducted interviews with key stakeholders across various pricing and market access landscapes. Trinity is closely monitoring the evolving global advanced therapeutics […]
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Blog
Is Medical Omnichannel Poised for Growth?
79% of respondents are predicting an increase in spend in Omnichannel capabilities for Medical Affairs in 2025, according to a recent TGaS survey fielded in September 2024.* This predicted increase for Medical Omnichannel indicates that there is a real need to find ways to inform, educate and engage HCPs beyond the traditional in-person channel. What […]
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Case Studies
An Automated, Scalable Data Foundation to Generate Value from Newly Acquired Assets in 45 Days
The Situation A mid-size biopharma company had an ambitious inorganic growth strategy but a fragmented data ecosystem, with each brand and function using its own data universe. Without an enterprise-wide data foundation and a common language to communicate various performance metrics, onboarding new acquisitions was extremely slow and difficult. Trinity’s Solution Trinity recognized these issues […]
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Media Contact
Elizabeth Marshall
Trinity Life Sciences
emarshall@trinitylifesciences.com