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Payer Perceptions of Nonclinical Value Drivers
Trinity experts Maximilian Hunt, BS, Ismail Ismailoglu, PhD, Grace Mock, BA, and Helen Amata, MPH have been featured in ISPOR’s Value & Outcomes Spotlight
Pharma can ‘no longer rely on traditional sales and marketing’ to launch new drugs: report
Trinity’s recent white paper, titled Empowering the Next-Generation Launch Model, was featured in a recent article by Fierce Pharma.
Demand for Real-World Evidence of Medications is Growing
Trinity’s recent white paper, titled Dawn of a New Era: Evolving Needs, Solutions and Technology in U.S. HEOR, was featured in a recent article by Formulary Watch.
Enough with data collection, FDA needs diversity policies to boost representation in clinical trials: report
Trinity's recent whitepaper, titled Diversity in Clinical Trials Participation: A Life Sciences Perspective, was featured in a recent article by Fierce Biotech.
Google’s Cookie Ban Delay Prompts Sighs of Relief, but Pharma Advertisers Shouldn’t Get Complacent
Third-party tracking cookies aren’t as important to pharma as they are to consumer marketers. Automakers, for instance, can follow online car shoppers, putting targeted digital ads in buyers’ paths as they move across the internet hoping for a sale. However, privacy policies...
Key Questions About Social Media in 2019
Sue Lipinski, TGaS® Advisors, a division of Trinity At an individual brand level, it’s highly unlikely that social media platform activity will decrease based upon the social media scandals from 2018. Most of the marketing efforts that TGaS benchmarks are...