Skip to content

Trinity acquires Verix, adding AI-powered next-best-action and omnichannel orchestration to TrinityEDGE™.

Learn more

About / Media Center

Trinity News

Filter by Type:
December 5, 2024

Pfizer’s Nurtec, AstraZeneca’s Breztri top pharma brand report

Trinity’s Jerry Luciano and Tim McLaughlin were featured in an article by MM+M titled, “Pfizer’s Nurtec, AstraZeneca’s Breztri top pharma brand report.” The article focuses on the findings of the fourth annual TGaS Digital Marketing Competency Report. Read the article to...
Read More
December 5, 2024

2024 Digital Insights: Pfizer’s Nurtec and AstraZeneca’s Breztri Shine

Trinity Life Sciences’ fourth annual TGaS Digital Marketing Competency Report was featured in an article published on Investors Hangout.
Read More
November 12, 2024

How to achieve a successful drug launch in the first year

Trinity’s Krista Perry, Partner & Head of Launch Excellence, was featured in an article by MM+M titled, “How to achieve a successful drug launch.” Read the article to learn more about what factors contribute to a successful drug launch.
Read More
November 8, 2024

The Challenges and Opportunities in Clinical Trial Diversity: Mistrust in the healthcare system is a significant barrier to recruitment

Trinity’s Lisa Bailey, Ph.D., Managing Director of Insights & Head of DEI Strategy, authored an article that was published in Drug Discovery Today. Read the article, “The Challenges and Opportunities in Clinical Trial Diversity: Mistrust in the healthcare system is a...
Read More
November 7, 2024

Drugs for unmet needs and those from experienced companies had the best chance for successful launches in 2023: report

Trinity’s Krista Perry, Partner & Head of Launch Excellence, was featured in an article by Fierce Pharma to discuss our latest white paper, Moving the Needle: Lessons from the 2023 Launch Class. Read the article to learn more about what factors...
Read More
November 6, 2024

Half of US meds launched in 2023 ‘underperformed’

Trinity Life Sciences’ recent white paper on the first year performance of the 2023 launch class was featured in an article published on The Pharma Letter.
Read More
October 18, 2024

Precision, planning and creativity for launch excellence in a volatile sector

Trinity’s recent white paper, Picking Winners: Portfolio Management for a New Era, was mentioned in a recent article by Pharmaceutical Market Europe.
Read More
September 4, 2024

Big savings? Analyzing the IRA’s impact on the industry

Trinity Life Science’s Monica Martin De Bustamante analyzes the Medicare-negotiated prices of the first 10 drugs under the Inflation Reduction Act.
Read More
August 9, 2024

Finding the Trust in Clinical Trials: Q&A with Lisa Bailey

It’s clear that there is still work to be done with regard to diversity in clinical trials. Lisa Bailey, Managing Director and Head of DEI Strategy at Trinity Life Sciences, shares her insights with Pharmaceutical Executive on the lack of diversity...
Read More
July 2, 2024

This Report Highlights How Companies Can Approach Clinical Trial Diversity

Trinity Life Sciences’ recent white paper on diversity in clinical trials was mentioned in an article published on Black Doctor.
Read More
June 27, 2024

FDA publishes updated draft guidance on clinical trial diversity

Fierce Biotech mentioned Trinity Life Sciences’ recent white paper, Diversity in Clinical Trials: Life Sciences Initiatives and Challenges in Light of the FDA’s Latest Guidance, in their coverage of the updated FDA guidance.
Read More
June 27, 2024

Mistrust in the healthcare system can hold trial diversity back, execs say: report

Trinity Life Sciences’ recent white paper, Diversity in Clinical Trials: Life Sciences Initiatives and Challenges in Light of the FDA’s Latest Guidance, was featured in an article from Fierce Biotech highlighting how mistrust in the healthcare system is holding back trial...
Read More
Back To Top