Listen as Monica Martin De Bustamante, Senior Partner at Trinity, analyzes the Medicare-negotiated prices of the first 10 drugs under the IRA with Jack O’Brien on the MM+M podcast.
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What Does “Good” Look Like in Customer Engagement?
First, what does “omnichannel” mean in life sciences? Omnichannel is a customer-centric strategy leveraging technology, data and analytics across functions to optimize cross-channel engagement. So, why is it so hard to achieve effective customer engagement impact? There are some companies that have achieved intended outcomes when deploying “Omnichannel” and embarking on a “digital transformation” – […]
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Webinars
Innovation in Value Strategy: Disrupting the Value Communication Landscape
September 25, 2024 | 12:00 – 12:45 PM ET
Two additional sessions will be offered: September 26 – 16:00 – 16:45 (UTC +8:00) – Asia/Shanghai September 26 – 15:00 – 15:45 CET – Europe/Berlin Working at the cutting edge of pricing and market access for innovative therapies launched over the last decade, Trinity Life Sciences has seen new diseases, technologies and decision drivers emerge. These have […]
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Webinars
PMSA & Trinity Life Sciences: Effective Customer Engagement Models in the “New Normal”
September 18, 2024 | 12:00 PM ET
Today’s “New Normal” is a constant effort to optimally reach and engage rapidly changing customers by applying novel approaches to democratizing and transforming data. Join Nancy Phelan, SVP & Head of Customer Engagement (CE) at Trinity Life Sciences for an in-depth investigation of CE models that work, including insights from a new landscape study on […]
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*Gartner, Life Science CIOs: Reinvigorate Your D&A Capabilities With a Modern Commercial Intelligence Platform, Animesh Gandhi, published 13 May 2024.
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