Far From Routine: Performance Tracking as a Source of Powerful Insight

Available On Demand

Assessing the impact of market events, advocacy, promotion and messaging is a key focus for Marketing and Brand leaders in life sciences. Stakeholder-perception tracking research is an often-overlooked strategic and tactical input as brands look to optimize their commercial performance. Come join Lara Lyeth, a Principal in Trinity’s Performance Tracking CoE, as she hosts a lively discussion on performance tracking with special guests Viplav Shukla, an Associate Director in Trinity’s Performance Tracking CoE, Monte Smith, a Managing Director in Trinity’s Brand & Marketing Excellence CoE, and Mohit Goyal, a Principal in Trinity’s Strategic Advisory practice.

Key Webinar Topics   

• Proactively translating emerging tracker insights to action
• Designing trackers to achieve learnings and efficiencies across brands
• Refining strategy with stakeholder-perception research across launch phases  

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