GSK, Amgen and AstraZeneca Lead the Pack in the 2025 Digital Marketing Competency Report
Trinity is pleased to announce the release of its 5th Annual TGaS Digital Marketing Competency Report, a comprehensive analysis benchmarking digital maturity and omnichannel innovation across more than 150 biopharma brands. This new edition, a three-part series, spotlights the continued transformation of digital engagement in life sciences and sets the standard for patient and caregiver connection in today’s digital-first landscape.
This year’s analysis found:
- A 19% increase in brands ranked “Proficient,” signaling more coordinated digital efforts across the industry.
- A 112% rise in the use of Reddit for brand strategies, reflecting industry movement towards broader and more community-driven channels, shifting beyond traditional platforms like Facebook and Instagram.
- Greater adoption of direct-to-consumer models, opening up new avenues for patient and caregiver engagement.
- Clear examples from leading companies such as Genentech, GSK, Amgen, AstraZeneca, and AbbVie, highlighting the growing emphasis on patient-focused digital activity.
The full report provides rankings, benchmarks by therapeutic area, and a rich readout for your brands, including expanded cross-industry analysis to compare life sciences with leading consumer brands. It’s a vital resource for brand marketers seeking to advance digital engagement, streamline omnichannel operations, and shape the future of patient experience.
How to Access the Report
Complete the form below to download a summary of the report, including the ranking of all 150+ biopharma brands. To request the full 2025 Digital Marketing Competency Report and access a personal readout session with our expert team, please book a 30-minute consultation with the TGaS Omnichannel team via our online scheduler.
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