Value

Value Communication that Drives Differentiation

Engage in end-to-end strategic partnership through a uniquely integrated combination of market access and HEOR expertise.

Pull your value strategy through to communication

Build a compelling value narrative that clearly communicates differentiation to multiple stakeholders, supporting favorable access and an optimal price point.

Achieving a holistic, compliant value story and obtaining fast coverage recommendations is only part of the challenge. For many U.S. and global access leaders, the key lies in moving seamlessly from value communication strategy to value communication tools.

To drive consistency and efficiency from evidence planning to value proposition development, and on to value dossier creation, medical education, and beyond, effective cross-functional collaboration is essential.

There are enduring principles that guide value strategy and value communication work:

Value Strategy tools and communications

Trinity’s Value Center of Excellence (COE) partners with U.S. and Global Access and Health Economics and Outcomes Research (HEOR) teams along the entire value journey. We provide comprehensive support— from strategy to communication—including early value concepts, value proposition development, U.S. and global value dossier creation, and objection handler preparation.

We match your speed and expertise needs with the depth and breadth of our bench of experts, and we remain seamlessly across client engagements to ensure strategic insights are fully integrated.

Value is in the eye of the beholder

Have you considered the drivers and detractors of value for each stakeholder?

A value story must actually be a story

Is there a coherent, flowing narrative throughout your value proposition?

A value story must be succinct

Have you asked your end users what they need—and what they don’t need?

Value is determined by evidence and country-specific payer drivers

Have you written your value story “bottom up” (evidence-driven) or “top down” (payer driver-driven)?

Our Impact

Deep life sciences value, TA, HEOR, and global access knowledge: Navigate commercial and medical environments through cross-functional contextualization and guidance for U.S. and global payer communications, including workshops and strategic discussions.
Maximized impact of evidence and value: Enhance brand evidence with compelling, HEOR-informed propositions that address gaps, ensure efficient medical/legal review, and drive stronger market and payer responses.
Comprehensive, end-to-end partnership: Provide agile, integrated support at every stage of the value journey—from early concept to global dossier and objection handling—always matched to your timeline and expertise requirements.
Value Proposition Evolution: Develop value propositions at the aspirational Target Product Profile (TPP) stage and update through pivotal studies and Real-World Data (RWD), maximizing evidence impact and enabling swift medical/legal review.

Unique integration of strategic market access and HEOR expertise

Trinity’s HEOR and medical experience ensures every project is scientifically rigorous and rooted in evidence. Because we design studies, we know how to interpret them. Our access strategy heritage provides familiarity with global life sciences nuances—spanning lifecycle phases, therapeutic areas, countries, and agencies. We understand payer decision motivations and focus on what payers seek.

We create efficiency and strong connection between HEOR and Access mindsets and needs, integrating both to deliver seamless client support. Internally, our teams are tightly connected across engagements, ensuring strategic insights are consistently pulled through to every aspect of your project.