Real Insights

Integrated Insights, Real Impact

Uncover the only predictive insights approach grounded in market research and real-world data.

Understand How Your Market Behaves, Thinks, and May Evolve

Comprehensive insights on providers, patients, and payers drive a focus on ever-greater precision and accuracy in understanding their actions.

Achieving trusted predictive insights on stakeholder behavior is crucial— and the more rooted in reality these predictions are, the more confidence in the estimates and outputs. Providing these forward-looking insights in a single source of truth is challenging.

Insights on How Stakeholders Think and Behave

We provide industry-leading insights on how providers, patients, and payers think and behave. We leverage AI and seamless integration of primary and secondary data sources to create a holistic view.

Real Insights Weave embeds attitudes and intentions into the broader data universe at the HCP, payer, or patient level to serve as inputs into agentic systems, rep advisor tools, and other types of AI/GenAI systems.

Sampling Accuracy

Are we sampling the right stakeholders to represent our target universe?

Stakeholder Visibility

How can we create a granular, comprehensive view of stakeholders to allow for hyper-targeting?

Insight Integration

Can the stakeholder-level learnings from one study be seamlessly linked to subsequent studies, or fed into field training?

Uncertainty Defense

Given the inherent uncertainty, how can we explain and defend predictive insights?

Our Impact

Answers to previously unanswerable questions: Streamline the logistics that pull insights across data sources to address complex business challenges.
Easy, quick results: Leverage partnerships with RWD vendors to deliver efficient access to insights across all needs.

Data-agnostic approach: Recommend and apply the RWD that best suits each client situation.

Greater forecasting accuracy: Use longitudinal views of historical HCP decisions, contextualized with reported attitudes and future intentions, to strengthen predictive models.

Expertise at your fingertips: Access insights built and supported by our team of commercially focused PhDs with experience in diverse RWD types and life sciences research.

High-touch, boutique model: Deliver white-glove treatment with the breadth and depth required to execute effectively and scale seamlessly.

Seamless, AIML-driven insight integration

Expert integration of primary and secondary data allows for confident understanding and prediction of future decisions. Trinity deploys AIML-based predictive models to robustly predict future behavior, including identifying key targets of interest.

Real Insights Weave learns about connections between primary and secondary data–it gets smarter about stakeholders relevant to a brand with every new datapoint. Then we apply these learnings to the universe of payers, providers, and patients to pull out how your market behaves, thinks, and may evolve.

These outputs apply to many use cases, including hypertargeting for Sales and MSL teams and creating GenAI powered “Digital Twins” that enable a deeper understanding of key segments through conversation.