Patient Centricity

Listening to the Voice of the Patient

Integrating the patient voice from R&D through launch and beyond to adopt a patient-centric approach.

Forces Driving the Need for Patient Centricity

There are several forces converging on life sciences companies that make it even more critical to listen to the patient voice in today’s environment. Patients increasingly desire to participate in their healthcare as consumers. The rise of personalized therapies and treatments in small orphan markets means that every single patient is important to the bottom line. Additionally, regulators are placing greater emphasis on patient outcomes as a criterion for approval.

Success in this environment requires that pharma companies adopt a patient-centric approach.

Patient Centricity Across the Entire Product Lifecycle

A deep understanding of the patient journey is the foundation of a patient-centric approach. We use comprehensive patient insights to support clients’ complex and evolving business needs, including identifying and assessing opportunities and/or leverage points, guiding launch strategy, and driving downstream insights gathering. Trinity supports patient-centered organizations throughout their ongoing commitments to patients.

R&D

How do you leverage outcomes data and direct patient research to deeply understand unmet clinical needs, including the development of targeted therapies?

Clinical Development

How do you engage patients in the design and vetting of clinical trial protocols to ensure they are feasible and patient-friendly?

Peri-Launch

How do you develop patient-facing communications that authentically represent the patient experience and use their lexicon?

In-Line Brands

How do you continuously adjust and refine the patient experience on therapy using appropriate, patient-focused KPIs that reflect true patient satisfaction?

Our Impact

Deep Patient Insights: Use thorough research and analytics for a nuanced understanding of the patient journey.
Enriched Clinical Development Plans: Identify meaningful outcomes and integrate patient needs.
Authentic Communications: Craft messaging that connects patients and reflects their experiences.
Targeted Patient Services: Build tailored services that address specific patient needs.
Patient Experience Management: Establish and track patient-focused KPIs, and continually monitor the therapy experience to optimize outcomes.

Multi-Modal Approach to Patient Journey

Trinity’s robust, multi-dimensional approach uses advanced primary market research (PMR) techniques for deep insights, and Real-World Evidence (RWE) analysis for an objective view of actual patient behavior.

We consider the patient experience from clinical, emotional, logistical, and access perspectives. These insights inform the development of appropriate patient services, patient messaging, direct-to-consumer (DTC) campaigns, meaningful endpoints, patient lexicon, patient engagement, and more.

Integrating the patient journey within life sciences companies can be complex. Trinity ensures deliverables are accessible, user-friendly, and clearly structured.

Our Patient Journey engagements span oncology, immunology, cardiovascular, metabolic, infectious diseases, and rare conditions.