Marketing Communications Insights

Delivering High-impact Messaging and Visuals

Gain best-in-class marketing communication insights through expert-led, flexible research.

Addressing the Complexities of Communications Testing

Testing promotional and educational materials is essential to producing effective marketing communications.

The path to gathering the quantitative and qualitative insights needed to refine materials is depends on budget, timeline and content—recognizing each brand’s needs and objectives are distinct.

Elevate Communications with Deeper Insights

Marketing Communications Insights provides flexible, tailored research solutions for every budget, timeline and scope—from rapid qualitative or quantitative studies to advanced materials testing using behavioral science methodologies.

Trinity’s Marketing Communications Insights Center of Excellence (COE) has partnered with life sciences marketing teams and agencies on thousands of studies throughout the launch cycle, from positioning development through visual aid testing.

Our portfolio includes solutions to evaluate both healthcare professional (HCP) and patient-focused educational and marketing materials: Positioning Research, Visual aids, Unbranded Creative, Branded Creative, and Messaging.

To deliver high-impact messaging and visuals within deadline—and without unintended consequences—careful attention must be given across several dimensions:

How can you access life sciences expertise that accounts for therapeutic area, audience differences, and global nuances?

Which strategic objectives should your marketing materials reinforce to maximize impact?

How can cross-functional context ease implementation and strengthen adoption?

In what ways can behavioral science enrich insights into decision-making?

Which innovative technologies will accelerate accurate, reliable results?

How can you evaluate whether a concept or message has long-term “campaignability”?

What role does close agency collaboration play in generating actionable insights?

Our Impact

Fast, accurate insights: Deliver fast, actionable insights enabled by AI integration, proprietary research technology, and a dedicated team of life sciences experts.
Deep life sciences expertise: Apply nuanced knowledge of therapeutic areas, research methodologies, and evidence requirements to strengthen materials development across all phases of the brand lifecycle.
Holistic lens: View communications through a holistic lens to support omnichannel execution, Next Best Action (NBA), and other tactical approaches.
In-house moderators: Leverage experienced moderators with graduate-level training in psychosocial interviewing techniques to deepen qualitative insights.

Behavioral Science in Action

We apply a unique behavioral science approach that moves beyond traditional market research by embedding behavioral principles into the research process. Our experts design discussion guides and stimuli that uncover subconscious drivers before rational explanations emerge, helping reveal the true “why” behind behavior.

By operationalizing heuristics and biases from the outset, we identify unconscious motivators as part of our methodology—not as a secondary interpretation. This approach leads to more robust and actionable insights that align with project goals and support targeted strategies. Grounded in subconscious drivers rather than shifting rational stories, these insights remain relevant across research needs, offering scalable support and lasting clarity for brands.