Field Performance

Deliver Measurable Field Impact

Shape field teams with precision by aligning size, structure, and deployment to key market segments.

Tailor Your Field Performance Planning

Field sales teams serve as the primary bridge between companies and healthcare professionals (HCPs), building trust, sharing critical information, and driving product adoption. To maximize these interactions, companies must focus on the areas HCPs value most when making prescribing decisions.

Common challenges include overlapping roles engaging the same HCP or site of care too frequently, concerns about compliance risks, and inconsistent direction or accountability. Misaligned incentives, imprecise definition of the customer universe, and cookie-cutter team planning models add further complexity. Very often, success is left undefined—or difficult to measure.

Optimize Field Performance

Trinity partners with you to maximize the impact of your field teams. We collaborate on all aspects of field force planning, from defining the optimal team structure to identifying priority accounts and HCPs in key markets to help achieve your sales forecast.

We align recommendations with both short-term performance goals and long-term strategic objectives to ensure sustained success.

Field organizations must address key strategic questions:

Field Team Sizing

How do you know if your current field team size is aligned with the reality of your stakeholder universe?

Investing Strategy

Are you over- or under-investing in specific territories, segments, or accounts, and where is the point of diminishing returns on additional coverage?

Tailoring Your Deployment

How can you tailor your deployment strategy to reflect your unique mix of patients, providers, and payers?

Stakeholder Prioritization

Which HCPs, accounts, or payers should be prioritized to maximize impact?

Our Impact

Optimized field force design: Calibrate team structure and deployment to reflect the true patient, provider, and payer universe.
Benchmarking and data-driven insights: Replace one-size-fits-all planning with tailored recommendations powered by proprietary benchmarks and advanced analytics.
AI-enabled recommendations: Apply predictive targeting, segmentation, and Next Best Action tools to prioritize the highest-value opportunities.
Smarter ROI allocation: Identify diminishing returns on coverage to direct resources where they deliver maximum benefit.
Effortless communication and adoption: Share insights seamlessly through existing field platforms or via Trinity’s Field Advisor Suite to enhance efficiency and adoption.
Strategic alignment: Connect deployment strategies to both short-term and long-term objectives through a holistic market view.

Our Approach to Field Team Success

Trinity combines deep knowledge of life sciences with a flexible, phased methodology to deliver custom field team plans, insights, and recommendations.

We triangulate traditional deciling, market research, and advanced analytics to bring a holistic view of your strategic objectives.

Our approach applies proprietary benchmarking, AI-enabled force design, flexible deployment options, marginal ROI analysis, reach and frequency assessment, predictive targeting, and segmentation to optimize impact.