Commercial Analytics

Bringing Analytics and Expertise Together

Gain actionable insights and analytical rigor from commercial analytics experts using a high-touch service model.

Key Analytics Hurdles

In a highly competitive and dynamic marketplace, life science companies must integrate complex market data and strategic imperatives to accurately forecast and analyze commercial performance.

Today’s commercial teams face increased pressure to make smarter decisions, optimize resources, and scale analytical capabilities.

Contextual analytics and insights to drive key decisions

Trinity’s Commercial Analytics offerings provide forecasting, incentive compensation design and administration, and field performance analytics support. Our dedicated team of commercial operations experts brings specialized skillsets and deep industry experience in integrating and analyzing commercial data. Their expertise ensures seamless alignment between strategic and tactical planning. Trinity leverages primary, secondary, and unparalleled benchmarking data to power success across all aspects of commercial operations and analytics.

Effective Forecasting

How can we improve forecasting to support better commercial decisions?

Incentive Compensation Design

In what ways can we streamline incentive compensation design, administration, and reporting to drive performance?

Enhanced Field Force Planning

How can analytics enhance field force planning, targeting and operational efficiency?

Hiring & Retaining Talent

How can we quickly augment our team as hiring and retaining top Commercial Analytics talent becomes more challenging?

Our Impact

Life Sciences Focus & High-Touch Service Model: Commercial operations and analytics experts bring decades of industry experience, both working for and supporting life science companies, to collaborate closely with clients to meet all objectives in an effective, efficient manner.
Cross-Functional Integration: Integrate Commercial Analytics seamlessly with other Trinity offerings—such as Strategic Advisory, Primary Market Research, and Commercial Data Solutions— to support a range of commercialization needs.
Unparalleled Industry Benchmarks: Leverage leverage industry-leading benchmarking data to guide decision-making and performance evaluation.
Extensive Therapeutic Area Expertise: Draw on nearly 30 years of supporting life sciences companies in commercialization strategy and tactics, with a deep understanding of business dynamics across therapeutic areas.

Tailored Analytics, From Strategy to Execution

Commercial Analytics Roadmap: Address ownership, processes, technology, and resources required to meet current and future analytical needs. Benefit from our expertise in aligning analytics with commercial strategy, plus access to a proprietary library of industry benchmarks.

Business Process Assessment: Combine business and technology expertise with deep life sciences experience to understand existing processes holistically and suggest targeted enhancements to streamline analysis and insight generation.

Business Decision Support: Make confident, informed decisions with data-driven insights for a comprehensive understanding of each client’s business challenges and decision points.

Forecasting: Rely on a dedicated forecasting team that merges strategy, research, and technical expertise, using advanced tools and well-considered assumptions.

Incentive Compensation: Implement a holistic approach to motivational IC plan design, supporting sales objectives through dynamic rollouts, clear communication, actionable results, and proactive performance assessment.

Field Performance: Leverage deep knowledge of life sciences data and a flexible phased approach to deliver tailored field team plans, insights, alerts, and suggestions.

Full Service Commercial Analytics: Go beyond staff augmentation to include leadership, planning, coordination, and execution across entire analytics functions and sub-functions with our Analytics-as-a-Service experts.