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Rebecca Villari
Vice President,
Access Strategy and Customer Engagement
Rebecca leads the Access Strategy and Customer Engagement solution at Trinity. Rebecca has led numerous benchmark-based consulting engagements for both U.S. and Global Market Access organizations across different customer segments including payer, provider, trade & channel, government affairs and policy. She regularly engages with leaders in pharma and biotech, as well as decision-makers at payers and IDNs for assessing organizations customer engagement approaches.
Rebecca’s prior experience including leading primary market research at Health Strategies Group focused on developing pricing and market access strategies and value story development for both payers and IDNs for optimal customer engagement. Rebecca has held several positions of increasing responsibility at Bristol-Myers Squibb Company, leading multiple brands in the U.S., and Global Commercial Lead, CV Global Marketing for new product commercial development for early and later stage assets. Her pharmaceutical background is diverse and includes marketing, market access, product management across multiple therapeutic areas including CV/MET, oncology, immunology and rare diseases.